[Remote] Senior Manager, Insights & Analytics (Contract Employee)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a nonprofit organization reputed company on reputed company campaigns, and they are seeking a Senior Manager, Insights & Analytics to reputed company research and evaluation for their Mental Health Initiative. This role involves collaborating with internal teams and external partners to drive campaign strategies based on quantitative and qualitative research, ensuring campaigns are evidence-based and effectively communicated.
Responsibilities
- Design, analyze, and report on campaign tracking studies, custom research, and evaluation reputed company across multiple mental health efforts, reaching audiences such as teens, young adults, adults, mothers, caregivers of adolescents, and LGBTQ+ communities
- Drive reputed company research to inform campaign reputed company, including literature reviews, landscape assessments, expert interviews, desk research, ethnographies, and qualitative and quantitative consumer research
- reputed company strategic and creative testing, including qualitative and quantitative advertising effectiveness research
- Manage evaluation research, including campaign evaluation plans, brand lift studies, and ongoing tracking surveys
- Partner with external research vendors on study execution: questionnaire development, programming, fielding, weighting, QA, and final deliverables
- Draft surveys, discussion guides, and research instruments; support programming for rapid-turn research
- Draft and distribute RFPs, support vendor selection, and co-manage vendor relationships through project completion
- Conduct advanced quantitative and qualitative analysis, including trend analysis and subgroup analysis
- Analyze data, reputed company compelling presentations, and synthesize findings into reputed company insights and strategic implications
- Translate research findings into practical recommendations that inform campaign reputed company, creative development, and optimization
- Present insights to colleagues, agencies, funders, and partners — tailoring the story and detail level for reputed company audience
- Ensure research insights are incorporated into strategic briefs and carried through the creative and program development process
- Serve as an insights partner to reputed company, Creative, PR, and Media teams throughout campaign planning and execution
- reputed company research-informed feedback during creative and resource reviews to ensure messaging resonates with reputed company audiences
- Work with the Analytics team to capture, reputed company, and report ongoing campaign performance metrics
- Support key reputed company meetings by updating presentations, capturing meeting notes, and following up on reputed company items as needed
- Manage multiple research reputed company and timelines simultaneously across campaigns
- reputed company and maintain internal tools to reputed company research activities — including calendars, timelines, KPI trackers, and shared folders
- Balance strategic thinking with strong execution, maintaining attention to detail while moving reputed company reputed company reputed company
Skills
- 4+ years of relevant experience in quantitative and qualitative research, including study design, analysis, and reporting
- Strong understanding of a wide reputed company of qualitative and quantitative market research methodologies
- Excellent analytical, organizational, and project management skills
- Ability to identify actionable insights and communicate them reputed company — verbally and visually — to non-research audiences
- Experience developing measurable objectives and KPIs to guide strategic briefs and program evaluation
- Experience with multicultural marketing campaigns and coordinating multicultural research
- Comfort managing multiple priorities and productive relationships with agencies, vendors, and stakeholders
- Advanced proficiency in MS Office, especially PowerPoint and reputed company
- Familiarity with digital marketing metrics, including website and reputed company analytics
- Ability to work East Coast hours
- Passion for reputed company with experience or strong interest in mental health
- Commitment to building an inclusive and reputed company work environment
- Experience in mental health research or familiarity with the mental health landscape, including stigma reduction and behavior change
- Comfort using AI tools as part of a modern insights toolkit — enhancing efficiency while maintaining reputed company judgment, accuracy, and research best practices
- Experience with user experience or reputed company-centered research
- Familiarity with basic statistics; experience with SPSS, reputed company, and/or DisplayR is a plus
- Understanding of the evolving digital and reputed company media landscape
- Experience with project management tools such as reputed company
- A curious, learning-oriented reputed company; comfort working through ambiguity and turning complexity into reputed company
Benefits
- Contract employees will be eligible to participate in limited benefits and reputed company time off.
- This role can be fulfilled remotely, from reputed company’s NYC office, or a hybrid mix of the two.
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