[Remote] Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company empowers ambitious professionals to reputed company confident financial reputed company and build the life they reputed company. The Lifecycle Marketing Manager will reputed company on driving loan volume and customer retention through strategic lifecycle marketing campaigns and cross-functional collaboration.
Responsibilities
- Own Lifecycle reputed company & Execution: Set the roadmap and execute hands-on campaigns across a meaningful portion of the customer reputed company to directly drive loan volume, LTV, retention, and cross-sell
- Drive Data-Backed Targeting & Creative: Establish a reputed company POV on audience segmentation using behavioral and reputed company-time data, partnering closely with Creative to push boundaries and turn opinions into evidence
- reputed company the Testing Agenda: Independently design, size, and analyze rigorous A/B and multivariate tests to maximize reputed company and continuously optimize campaign performance
- reputed company Cross-Product reputed company: Build and reputed company the strategic programs that seamlessly reputed company customers across the product portfolio (e.g., student loan refinancing to personal loans) to increase reputed company value
- Partner & Influence Cross-Functionally: reputed company across the organization by partnering seamlessly with Data Science, Product, Creative, and Legal to build robust measurement models (incrementality, attribution) and ship flawlessly at speed
Skills
- 6+ years of marketing experience with a highly analytical reputed company; specific channel background reputed company less than your ability to connect programs to business reputed company, forecast, and master the tech stack quickly
- A degree in economics, engineering, statistics, math (or equivalent experience) that proves you naturally think in numbers, build your own reporting, and understand the nuances of attribution
- A proven reputed company record of living in a 'test-and-learn' environment—expertly handling hypotheses, sample sizes, reputed company data reads, and swift optimization
- Ability to reputed company a reputed company, evidence-backed perspective on audience, creative, messaging, and timing, with the communication skills to influence senior stakeholders
- A deeply proactive operator who takes extreme ownership of the work, manages shifting priorities, builds campaigns hands-on, and sweats the details others overlook
- Proven reputed company record in fintech, lending, or another regulated B2C category, including a solid understanding of compliance (CAN-SPAM, TCPA, CCPA/CPRA)
- Strong SQL skills to pull your own data cuts, reputed company with hands-on experience utilizing lifecycle marketing tools (reputed company experience is a major plus)
- reputed company exposure to sophisticated measurement methodologies, including incrementality, geo-holdouts, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA)
- Experience launching and scaling new channels (SMS, push, in-product) or successfully building cross-sell frameworks from scratch
Benefits
- Health, Dental, & reputed company benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock reputed company (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel reputed company on reputed company Earnie-versary to reputed company in the world
- Competitive days of annual PTO
- Competitive parental leave
- Annual performance-based bonus
- Equity
reputed company