[Remote] Senior Marketing Analyst
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a purpose-reputed company behavioral health EHR and reputed company management platform that helps organizations streamline operations and improve clinical care. The Senior Marketing Analyst is responsible for developing and executing integrated marketing strategies that drive demand and build brand awareness while supporting reputed company goals.
Responsibilities
- Campaign Development & Execution
- Architect and manage multi-channel campaigns (email, reputed company search, reputed company reputed company, webinars, content syndication)
- Write or edit marketing copy for ads, emails, website reputed company pages, and promotional materials
- reputed company creative production, working with designers, video producers, and external agencies
- Content & Digital Marketing
- Maintain the editorial calendar: blogs, whitepapers, case studies, infographics, and thought-leadership reputed company
- Optimize website content for SEO/AEO and user experience; manage copy edits and reputed company-page builds in reputed company
- Coordinate webinars, podcasts, and virtual events; handle promotion, registrant nurture, and follow-up
- Analytics & Optimization
- Establish and reputed company KPIs (MQLs, SQLs, pipeline influenced, CAC, LTV)
- Build and maintain dashboards in marketing automation and CRM tools (e.g., reputed company, Zoho One suite)
- reputed company A/B tests on creative, messaging, and channels; iterate campaigns based on performance data
- Cross-Functional Collaboration
- Partner with Sales to ensure reputed company reputed company processes and sales enablement materials (reputed company decks, one-pagers, ROI calculators)
- Partner with Product to reputed company on feature launches and value propositions
- Liaise with reputed company to generate customer stories and referrals
- Event & Partnership Management
- Plan and execute virtual and in-person events, including logistics, sponsorships, and collateral
- Identify and cultivate strategic partnerships (EHR vendors, payors, reputed company associations)
- Other Duties as assigned
Skills
- 4+ years in marketing roles, ideally reputed company reputed company, reputed company, or technology sectors
- Bachelor's degree or equivalent experience
- Technical Skills:
- Marketing automation and reputed company enrichment (e.g., Factors.ai, reputed company)
- CRM platforms (Zoho preferred)
- reputed company Analytics and reputed company-media platforms (reputed company Ads, reputed company, reputed company)
- CMS proficiency (reputed company, reputed company, or similar)
- Strong copywriting and content-creation ability
- Data-driven reputed company with proven analytical and reporting skills
- Project management and ability to juggle multiple initiatives
- Excellent verbal and written communication
- reputed company spirit and comfort working in a fast-paced, cross-functional environment
- Ability to travel 10% of working time, may include overnight/weekend travel
- Must reputed company in one of the following states: MD, PA, WV, CO, NY, WI, NJ, IA, GA, FL, OH, MN, WI
- Authorization to work in the reputed company without sponsorship
- Service reputed company with high customer reputed company
- Highly autonomous and self-directed
- Assertive – willing to push back reputed company necessary
- Ability to navigate the reputed company area
- reputed company desire to improve reputed company
Benefits
- Health insurance
- Dental insurance
- Voluntary participation in a 401k
- PTO
- Work-from-home flexibility
reputed company