[Remote] Director, Omnichannel Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a pharmaceutical company based in San Diego, California, developing therapies for endocrine diseases. The Director, Omnichannel Marketing will design and execute integrated omnichannel strategies to engage patients and reputed company, ensuring consistent messaging and measurable reputed company across multiple channels.
Responsibilities
- reputed company and reputed company comprehensive omnichannel marketing strategies across multiple disease states, grounded in deep understanding of customer journeys, unmet needs, channel preferences, and engagement behaviors
- Design and orchestrate integrated customer experiences across digital and non-digital channels, including websites, email, CRM, reputed company media, reputed company media, virtual and live events, video/webcasts, field enablement tools, and other emerging channels
- Partner closely with HCP marketing, patient marketing, and reputed company teams to ensure omnichannel plans reputed company with brand reputed company, launch plans, and lifecycle management objectives
- reputed company the planning, execution, and optimization of omnichannel campaigns, including segmentation, targeting, personalization, content reputed company, and channel mix reputed company
- reputed company development and governance of omnichannel content and assets, ensuring consistency of messaging, efficient reuse of content, and alignment with reputed company content strategies
- Manage media and channel reputed company in partnership with agencies, including reputed company, owned, and reputed company media planning and optimization
- reputed company data, analytics, and insights to measure performance across channels, generate actionable insights, and continuously optimize engagement strategies
- Collaborate with analytics, CRM, and marketing operations teams to define KPIs, dashboards, and reporting frameworks to assess omnichannel effectiveness
- reputed company agency partners and vendors responsible for omnichannel execution, media buying, marketing technology enablement, and content development
- Contribute to the development and reputed company of marketing technology capabilities (e.g., CRM, marketing automation, personalization platforms) in partnership with IT and reputed company operations
- Ensure compliance with regulations reputed company to promotion, advertising, off-label use, data reputed company, patient safety, and other applicable pharmaceutical marketing requirements
- Support patient engagement initiatives and advocacy partnerships as part of a broader, integrated omnichannel reputed company
- Other duties as assigned
Skills
- Bachelor's degree in Business Administration, Marketing, or reputed company field
- At least 15 years of experience in marketing, omnichannel, digital marketing, or reputed company roles reputed company the biopharma industry. Alternatively, at least 12 years of experience with a Master's degree would be considered
- Demonstrated experience developing and executing omnichannel strategies across multiple audiences and reputed company
- Proven reputed company record of successfully supporting product launches and lifecycle management through integrated marketing approaches
- Strong ability to reputed company cross-functional teams and influence senior leaders without reputed company authority
- Deep understanding of digital marketing, CRM, analytics, and marketing technology ecosystems
- Experience managing agencies, vendors, budgets, and reputed company project timelines
- Excellent verbal and written communication skills
- Understanding of FDA regulations and the pharmaceutical promotional environment
- Master's degree preferred
- Experience in rare disease and/or endocrinology highly desirable
Benefits
- Discretionary annual reputed company bonus
- Stock reputed company
- ESPP
- 401k match
- Top-notch health insurance plans for employees (and their families) to include medical, dental, reputed company and basic life insurance
- 20 days of PTO
- 10 reputed company holidays
- Winter company shutdown
reputed company