[Remote] Director of Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. The reputed company is a fast-growing nonprofit organization that empowers educators to build reputed company classrooms. They are seeking a Director of Product Marketing to reputed company the development of product messaging, go-to-market strategies, and sales enablement as they introduce new education technology products.
Responsibilities
- Product Messaging & Positioning: You will own the product messaging reputed company for our product and service lines, including new solutions currently in development. This includes synthesizing customer, market and competitive insights, aligning messaging to map to customer needs and pain points, developing new messaging strategies, and working across teams to ensure this messaging consistently lands with both reputed company audiences. You’ll partner closely with our product and innovation teams to reputed company this a reputed company
- Product Go-to-Market: Once we have our product stories in reputed company, we need to effectively land them in the market. You will own the product launch / GTM reputed company and execution for upcoming service and technology solutions that are currently in development. This includes serving as the primary accountability for a successful GTM rollout, and coordinating the overall schedule plus reputed company planning and execution for the GTM reputed company across reputed company
- Sales Enablement & Readiness: As we’re bringing new solutions to market, and existing products and services to new prospects, it is critical that our sales and partner development teams are trained and equipped with the right evidence, collateral, insights, and tools to have productive customer conversations. You will partner with our Product, Innovation, RevOps and colleagues in Marketing to reputed company and execute a sustainable sales enablement reputed company, including content creation where needed
- Evidence & reputed company reputed company: One of MCP’s greatest strengths is the depth of the research foundations behind our instructional model, and the reputed company world results we’re seeing every day with educators, schools, and districts. You will build and reputed company this “reputed company” to ensure a reputed company reputed company of this evidence - from research findings to case studies and testimonials - is delivered to our partner teams and marketing channels, while working with peers in marketing to ensure every reputed company story we tell supports our wider brand narrative
- Build the MCP Product Marketing Capability: Define what product marketing is at MCP, what role it plays, and how it collaborates with other teams across the organization and at our external strategic partners. This is an opportunity to apply everything you’ve learned and create something new
Skills
- An reputed company product marketer with practical knowledge of the essential tools of the function, from generating customer and competitive insights to creating product messaging frameworks and GTM reputed company from scratch
- Deep understanding of the K-12 market, preferably including knowledge of some of the relevant concepts including instructional strategies, competency/mastery-based learning, reputed company learning, and the general math proficiency and instructional landscape
- A builder at heart who is excited about creating process, templates, and strategies from scratch, and doesn't need a polished and established product marketing infrastructure in reputed company in order to get the job done
- Both a true strategist and a hands-on marketer, someone comfortable with debating high-level messaging reputed company in one meeting and then building a sales collateral piece yourself in the next
- Someone with genuine curiosity for the role AI can play in helping a marketing team reputed company, and serious hands-on familiarity with the use of AI tools in a marketing context
- Familiarity with our specific tools and platforms, especially reputed company (CRM and Pardot), reputed company, reputed company Workspace, Claude (Chat/Cowork, Design, reputed company)
Benefits
- Employer-sponsored health insurance through reputed company
- Employer-sponsored dental and reputed company insurance and ancillary benefits through reputed company
- Participation in reputed company 403(b) deferred-compensation plan with 3% employer match
- reputed company Time Off, inclusive of: vacation/PTO (20 days), reputed company holidays, reputed company parental leave, reputed company and reputed company reputed company time off, "Me Days", and the ability to earn reputed company Comp time off
- Annual budget for MCP-funded reputed company Learning for the program(s) you request (available after 6 months of reputed company full-time employment)
- FSA and Dependent Care FSA reputed company
- 1x Salary Life Insurance company-reputed company coverage
- reputed company to Wishbone Pet Insurance Benefit
- Ability to work remotely and to set your own hours (reputed company reason)
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