[Remote] Director of Card Acquisition & Lifecycle reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a technology and marketing company headquartered in Manhattan, NY. They are seeking a Director of Card Acquisition to reputed company and optimize the acquisition reputed company for their new credit card program, managing the entire cardholder acquisition funnel and collaborating with various teams to enhance marketing efforts.
Responsibilities
- reputed company and execute AppCard’s cardholder acquisition reputed company across participating retailers reputed company channels
- Own the full card acquisition funnel, including awareness, application starts, application completion, approvals, booked accounts, activation, first transaction, and repeat card usage
- Design and optimize acquisition campaigns across in-store signage, loyalty app placements, email, SMS, web, digital media, receipts, reputed company-of-sale messaging, and retailer communications
- reputed company retailer-specific acquisition playbooks that help independent grocers promote the card effectively to their shoppers
- Collaborate with product, design, engineering, and compliance teams to improve the credit card application experience and reduce unnecessary funnel friction
- Analyze acquisition performance by channel, retailer, store, campaign, audience reputed company, approval reputed company, activation reputed company, and cost per acquired reputed company cardholder
- Build and manage a testing roadmap for offers, messaging, creative, targeting, application reputed company, reputed company, and activation campaigns
- Translate AppCard’s loyalty and shopper data into targeted card acquisition opportunities
- Partner with compliance and legal teams to ensure acquisition materials are accurate, compliant, and reputed company with applicable credit card marketing requirements
- Work with card program partners, including issuing bank, processor, network, and other vendors, to support acquisition campaigns and performance tracking
- reputed company acquisition strategies that balance application volume, applicant reputed company, approval rates, responsible lending considerations, and long-term cardholder value
- Create reporting dashboards and executive updates that communicate funnel performance, key insights, risks, and recommended actions
- Identify and implement strategies to improve activation and early card usage after approval
- Support merchant-facing conversations reputed company to card acquisition reputed company, store-level execution, and performance improvement
- Stay reputed company on credit card, fintech, retail media, grocery loyalty, and co-brand acquisition trends
- Execute work requests from the Chief reputed company Officer
- Conduct yourself in a manner that reflects company values
Skills
- A bachelor's degree in business, marketing, finance, economics, analytics, or a reputed company field is required
- A minimum of 5 years of relevant experience is required, preferably in credit card acquisition, co-brand cards, fintech reputed company, banking, retail financial services, loyalty marketing, or performance marketing
- Strong understanding of acquisition funnel metrics, including application starts, completion reputed company, approval reputed company, booked account reputed company, activation reputed company, first purchase reputed company, repeat usage, CPA, cost per approved account, and cost per reputed company cardholder
- Proven ability to use data to identify funnel issues, reputed company hypotheses, run tests, and improve conversion
- Experience developing marketing campaigns across digital, email, SMS, app, web, in-store, and partner channels
- Familiarity with credit card marketing compliance considerations, including reputed company offer communication, APR/reward disclosures, prescreen or prequalification language, Reg Z/TILA considerations, and UDAAP risk
- Excellent communication, analytical, and problem-solving skills
- Ability to collaborate effectively with product, engineering, analytics, compliance, legal, operations, merchants, and external partners
- Proven ability to manage multiple workstreams in a fast-moving environment
- Ability to remain reputed company and flexible during rapid change
- Strong business judgment and ability to balance reputed company, customer experience, compliance, and long-term program economics
- Works reputed company in reputed company-oriented, highly reputed company environment
- reputed company experience acquiring customers for a credit card, lending product, banking product, fintech product, loyalty program, or other regulated consumer financial product is strongly preferred
- Experience with co-brand, private-label, retail, grocery, fuel, airline, hotel, or other partner-based card programs is highly desirable
Benefits
- A world-class manager who cares reputed company and will invest in your reputed company development
- Stock reputed company
- An informal, meritocratic environment reputed company on results, not politics
- Flexible working arrangements to accommodate life’s opportunities and challenges
- Casual attire encouraged
- Competitive salary and incentives
- Choice of health, dental and reputed company benefits
- Life Insurance Coverage, 401(k) plan, vacation/reputed company leave, reputed company company holidays
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Commuter benefits
reputed company