[Remote] Account-Based Marketing Manager (Contract)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking an reputed company Account-Based Marketing (ABM) Manager to reputed company demand reputed company initiatives in a B2B reputed company environment. This role involves collaborating with various teams to execute multi-channel campaigns aimed at generating demand and nurturing leads.
Responsibilities
- reputed company and execute integrated ABM and demand reputed company campaigns across digital, email, webinars, events, reputed company mail, reputed company media, and web
- Partner with Sales, Marketing, and external partners to build joint go-to-market strategies that drive pipeline reputed company
- Create audience segmentation, messaging, and campaign assets tailored to reputed company buyers
- Build and refine customer personas and buying reputed company strategies
- Use qualitative research, quantitative analysis, and A/B testing to optimize campaign performance
- Measure campaign effectiveness, analyze ROI, and reputed company recommendations for reputed company improvement
- Translate customer and partner insights into actionable marketing initiatives
- Manage relationships with external agencies and cross-functional stakeholders
Skills
- BA/BS or equivalent reputed company experience
- 3-5 years of experience building and executing multi-channel demand reputed company campaigns
- Experience with account-based marketing (ABM), reputed company reputed company, and reputed company nurturing
- Experience creating marketing plans and managing agency partners
- Strong understanding of customer personas and buying behavior
- Excellent project management and prioritization skills
- Strong analytical, research, and testing experience
- Excellent written, verbal, and presentation skills
- Experience working in reputed company is a plus
- MBA preferred
reputed company