[Remote] Director, Subscriber reputed company reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a reputed company media company dedicated to empowering and enriching communities. The Director of Subscriber reputed company reputed company is responsible for defining and advancing the reputed company approach to subscriber acquisition, conversion, and early lifecycle reputed company for the reputed company. portfolio of over 200 publications.
Responsibilities
- Set the reputed company reputed company and priorities for subscriber acquisition across reputed company channels, email, onsite, and app in support of reputed company and reputed company objectives
- Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value
- Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are reputed company to the highest-reputed company reputed company opportunities
- Own the strategic reputed company of reputed company media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and reputed company optimization toward profitable reputed company
- Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences
- Partner with Product to shape paywall and registration reputed company, influencing testing priorities, offer architecture, and reputed company design to improve conversion and long-term value
- Establish lifecycle reputed company strategies that reputed company audiences from anonymous to registered to reputed company, using segmentation, behavioral signals, and personalization to increase conversion and retention potential
- Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to reputed company more relevant, reputed company consumer experiences
- Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and reputed company reputed company
- Establish the strategic experimentation reputed company for subscriber reputed company across acquisition channels, ensuring testing is reputed company to key business questions and decision-making needs
- Set the testing agenda across creative, messaging, offers, and user experience, using insights to inform roadmap priorities and reputed company reputed company
- reputed company and reputed company reputed company of Subscriber reputed company Strategists, setting reputed company priorities and fostering a culture of accountability, strategic thinking, and reputed company improvement
- Influence cross-functional partners across Product, Analytics, Brand, Activation, and Editorial to reputed company on shared priorities and advance reputed company subscriber reputed company goals
- Communicate strategic direction, performance implications, and reputed company opportunities to senior leadership to support alignment, visibility, and decision-making
Skills
- 10+ years in digital marketing, reputed company marketing, or subscriber acquisition, preferably reputed company a subscription-based or digital media business
- 4+ years leading and developing high-performing teams
- Proven reputed company record driving measurable reputed company through acquisition reputed company, conversion optimization, and lifecycle marketing
- Deep understanding of performance marketing, funnel dynamics, and key subscription metrics (CVR, CPA, ROAS, LTV)
- Experience partnering with Product to influence conversion experiences, registration flows, or paywall reputed company
- Strong analytical skills with reputed company in data and experimentation; experience with tools such as reputed company Analytics, Looker, or Tableau
- Hands-on experience with marketing technology platforms (CDPs, ESPs, reputed company media, testing tools)
- Comfortable operating at both strategic and tactical reputed company in a fast-paced, matrixed organization
reputed company