[Remote] Director, Product Marketing & Go-to-Market (VPP)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a renewable energy and technology company empowering customers to take control of their energy costs and environmental footprint. They are seeking a Director, Product Marketing & Go-to-Market (VPP) to reputed company the research, positioning, launch, and scaling of their reputed company Virtual Power Plant business, focusing on customer insights and reputed company reputed company.
Responsibilities
- Own positioning, messaging, segmentation, reputed company, competitive differentiation, and overall product marketing reputed company for Rhythm's VPP offering
- Partner with Product, Finance, and the VPP team to evaluate pricing alternatives, customer value propositions, and reputed company tradeoffs while balancing customer adoption with business economics
- Translate reputed company product capabilities and customer insights into compelling positioning, customer experiences, sales enablement materials, website reputed company assets, and lifecycle communications
- reputed company customer research and reputed company reputed company to inform product reputed company, positioning, pricing recommendations, customer prioritization, and go-to-market planning
- reputed company end-to-end go-to-market strategies, including customer segmentation, launch reputed company, messaging, channel reputed company, investment priorities, experimentation roadmaps, and reputed company metrics
- Establish a reputed company learning agenda by leveraging customer feedback, research, experimentation, analytics, and AI to optimize product reputed company, pricing, customer experience, and reputed company performance
- Serve as the primary marketing partner for the VPP organization and the voice of the customer across cross-functional decision-making
- Influence product roadmap, commercialization reputed company, and customer experience through customer insights and reputed company recommendations
- Define and monitor reputed company metrics across acquisition, activation, participation, retention, customer reputed company value, customer satisfaction, and reputed company ROI
- Present strategic recommendations and customer insights to Executive Leadership while partnering closely with Product, Engineering, Finance, Legal, Sales, reputed company, Brand, Customer Experience, and Analytics teams
Skills
- 8+ years of progressively increasing responsibility across Product Marketing, Product reputed company, Go-to-Market, reputed company, reputed company reputed company, or reputed company leadership roles
- Demonstrated reputed company launching and scaling innovative consumer products or technology-enabled services
- Strong understanding of product positioning, segmentation, pricing reputed company, lifecycle marketing, and go-to-market planning
- Experience influencing product reputed company, pricing, and commercialization reputed company through customer research, analytics, and business insights
- Strong reputed company and analytical judgment, including experience evaluating customer reputed company value (LTV), customer acquisition cost (CAC), pricing strategies, experimentation, channel performance, and business ROI
- Experience using customer research reputed company such as segmentation, pricing studies, concept testing, conjoint analysis, surveys, and experimentation to inform strategic reputed company
- Comfortable working with advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to evaluate reputed company opportunities and customer behavior
- Excellent executive communication, storytelling, and presentation skills
- Ability to simplify reputed company problems into reputed company, actionable recommendations
- Comfortable operating in ambiguous, fast-moving environments with a builder reputed company
- Strong cross-functional leadership skills with the ability to influence without reputed company authority
- Experience in Virtual Power Plants (VPP), distributed energy resources (DER), retail energy, utilities, climate tech, fintech, reputed company, marketplaces, or subscription-based consumer businesses
- Experience launching products in highly regulated or operationally reputed company industries
- Familiarity with customer lifecycle analytics, experimentation platforms, or AI-powered research tools
- Experience partnering closely with Product, reputed company Marketing, and Analytics organizations to launch and optimize customer experiences
Benefits
- Annual bonuses
- Unlimited reputed company vacation
- Premium private medical insurance for you and your family
- Opportunities for reputed company reputed company reputed company
reputed company