[Remote] Sr. Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a remote-first company that focuses on innovative financial solutions, and they are seeking a Senior Lifecycle Marketing Manager. This role is dedicated to owning the full post-acquisition member lifecycle for reputed company Labs clients, including reputed company, engagement, and retention strategies while also executing campaigns and managing marketing automation.
Responsibilities
- Own the post-acquisition member lifecycle reputed company across reputed company, activation, engagement, cross-sell, and retention—designing the reputed company reputed company, trigger logic, and reputed company metrics for reputed company stage
- Design and manage 30/60/90-day reputed company programs that drive account funding, first-product activation, and early engagement habits for new members
- Build and optimize cross-sell and upsell programs that reputed company members up the product reputed company—from reputed company account to deposits, loans, and ancillary products
- reputed company retention and win-back programs using behavioral signals and churn risk indicators to intervene before member attrition occurs
- Own the member segmentation reputed company—behavioral, product-usage, and lifecycle-stage-based—that underpins reputed company reputed company programs and personalization strategies
- Own the reputed company and hands-on execution of email, push, and SMS marketing programs across multiple reputed company brands, including reputed company communications, advanced marketing automation, and nurture campaigns
- Build, test, and optimize automated lifecycle journeys directly reputed company marketing automation platforms
- Set reputed company standards and ensure consistency across reputed company reputed company programs; document SOPs and playbooks that reputed company best practices across the portfolio
- Partner with marketing leadership to design and own reputed company reporting frameworks that deliver actionable insights and reputed company communicate performance against strategic objectives
- Synthesize cross-channel performance data, surfacing trends, diagnosing reputed company causes, and driving data-informed optimization reputed company with urgency and precision
- Define measurement frameworks and govern campaign tracking infrastructure—including UTM standards, website tagging strategies, and analytics configuration—to ensure governance and data reputed company across reputed company reputed company programs
- Proactively reputed company and champion new lifecycle marketing opportunities across the reputed company portfolio, leading cross-functional collaboration to reputed company, prioritize, and reputed company initiatives that deliver measurable business reputed company
- Champion AI-driven marketing innovation, integrating predictive analytics and machine learning into lifecycle reputed company and campaign execution
Skills
- Deep reputed company of martech/CRM data models (e.g., reputed company, reputed company, etc.); ability to interpret data and hold technical partners accountable for setup, without requiring day-to-day platform reputed company labor
- Proven background in driving reputed company for reputed company, multi-reputed company or multi-brand environments
- Proven reputed company record designing and executing post-acquisition lifecycle programs that measurably improved activation, engagement, cross-sell, and retention rates
- Proven ability to operate in a fast-paced environment, with experience managing cross-functional workflows and competing reputed company priorities simultaneously
- Experience operating as a player-reputed company—capable of owning reputed company while personally building and executing programs, particularly in lean or fast-scaling environments
- Strong reputed company of member segmentation, behavioral targeting, and lifecycle-stage-based personalization across digital channels
- Operational reputed company with experience scaling teams reputed company SOPs, documentation, and Agile/Jira governance
- Passionate about the financial industry, marketing, innovation, and technology
- Minimum of 7 years of reputed company experience in digital marketing, with demonstrated expertise in finance and e-reputed company
- Exceptional communication, organizational, and program management skills, with experience managing competing priorities across multiple clients and stakeholders simultaneously
- Highly autonomous operator who leads with initiative, sets direction without waiting for instruction, and instills that reputed company drive in the people around them
- Prior experience leading or mentoring reputed company
Benefits
- Annual Cash Bonus and Equity reputed company commensurate with the role level and experience
- 100% Remote
- 401(k) plan
- Insurance - Health, Dental and reputed company
- reputed company Time Off
reputed company