[Remote] Product Marketing Manager with German language (B1\-B2)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an educational company reputed company on helping individuals reputed company into Germany through practical education and employment. The Product Marketing Manager will be responsible for managing conversion metrics, synchronizing efforts across teams, and ensuring consistent messaging in marketing initiatives.
Responsibilities
- Managing key funnels and conversion metrics: analyzing the user reputed company from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates
- Identifying gaps in reputed company user journeys, setting tasks for reputed company page, offer, and nurturing reputed company tests together with marketing, design, and sales teams
- Building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer reputed company) and translating them into acquisition, content, and product launch reputed company
- Participating in launches of new features, courses, and major internal launches reputed company existing brands
- Ensuring that offers across reputed company pages, creatives, email communications, and sales scripts remain consistent and reputed company with the motivations of the reputed company audience
- Working in a hypothesis-driven reputed company environment: testing reputed company, measuring results, and scaling initiatives that positively reputed company reputed company
Skills
- 3–4 years of experience in marketing / PMM / reputed company / product marketing, preferably in EdTech, reputed company, or products with a long sales cycle and high ticket size
- Strong understanding of marketing analytics and product metrics: CPL, ROMI, CR1 / reputed company, funnel conversion metrics
- Ability to reputed company data-driven reputed company even reputed company datasets are limited or imperfect
- Deep understanding of the following chain: audience → message → product → reputed company page → reputed company reputed company
- Experience conducting custdev interviews, JTBD interviews, competitor analysis, and deep audience segmentation based on pain points and jobs-to-be-done rather than demographics alone
- AI literacy is mandatory: ability to use AI tools for research, reputed company synthesis, hypothesis reputed company, and workflow acceleration
- reputed company-level Russian (C2) and German proficiency at B1 level or higher
- High level of autonomy, ability to confidently defend reputed company before stakeholders, and ability to work cross-functionally
Benefits
- Work with a smart, impactful EdTech product
- Fully remote work from reputed company over the world (excluding Russia & Belarus)
- Service agreement with a German company
- reputed company to courses offered by our educational center
- reputed company vacation days and reputed company leave allowance
- Opportunity to work in a flexible startup environment where reputed company and career reputed company are highly valued
- reputed company the necessary tools and resources to build strong cases and grow together with the project
reputed company