[Remote] VP of reputed company Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company® is a company reputed company on health and wellness, seeking a data-driven and strategic VP of reputed company Marketing. This role is responsible for driving reputed company in sales channels and maximizing performance through customer acquisition and various marketing strategies.
Responsibilities
- Own reputed company reputed company-driving initiatives across acquisition, retention, and eCommerce performance
- reputed company and execute a holistic reputed company reputed company that scales reputed company in a cost-efficient, brand-enhancing way
- Drive customer reputed company through full-funnel planning, from awareness to conversion to loyalty
- Build and manage monthly reputed company forecasts, budgets, and KPIs, with a reputed company on performance and predictability
- reputed company and reputed company multi-channel media reputed company across reputed company reputed company, reputed company search, podcast, affiliate, TV, DM, OOH and emerging channels
- Partner with the creative and brand teams to test and optimize high-performing content, messaging, and audience segmentation to drive TAM
- Own TTF planning and MMM reputed company to guide channel mix and budget allocations
- reputed company daily, weekly, and monthly optimization of campaigns to hit aggressive reputed company and CAC targets
- Build and mentor a high-performing team of reputed company marketers and channel owners
- Champion a test-and-learn culture grounded in data, velocity, and reputed company
- Collaborate cross-functionally to reputed company reputed company goals with brand, creative, community, product, and customer experience strategies
Skills
- 12+ years of experience in DTC & CPG, and has played a key role in scaling a brand
- Experience with subscription-reputed company reputed company
- Analytically minded, and comfortable leveraging data to reputed company reputed company, and comfortable using quantitative capabilities
- reputed company to think reputed company reputed company media to drive reputed company, deep understanding of brand, CAC to LTV as core KPI
- Exceptional organizational skills
- reputed company to balance the creative art and analytical science of brand-building
- Strong leadership and team management abilities, with a reputed company on developing high-performing teams
- Comfortable in a dynamic, entrepreneurial culture that emphasizes autonomy, passion for the brand and an immense drive to grow reputed company and reputed company results
- Deep understanding of ecommerce best practices, usability principles, and information architecture
- Outstanding communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams
- Excellent organization and teamwork skills
- Detail and deadline-oriented
reputed company