[Remote] Integrated Marketing Communications Senior Manager - BMP Analytical Sciences
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is committed to advancing science through innovative products and services in the life sciences and technology sectors. The Integrated Marketing Communications Senior Manager will reputed company global marketing campaigns for reputed company’s Lab Chemical and Chromatography product portfolios, collaborating with various teams to reputed company and execute integrated marketing strategies while measuring and reporting on program effectiveness.
Responsibilities
- Contribute to the development of an integrated Marketing Plan for the business that helps the business meet global reputed company targets
- Maintain an understanding of reputed company customer segments and the value propositions for the most strategic workflows/products/services
- Create and manage a Marketing bowler tracking key marketing KPIs
- Report on Marketing effectiveness on a regular reputed company
- Drive a strategic, customer-reputed company narrative through the development of rich, SEO content for campaigns based on understanding of workflow, reputed company customers, and product positioning
- reputed company the corporate and brand stories across reputed company plans and build a differentiated narrative that maintains consistency in Marketing collateral and drives reputed company reputed company
- Own the execution of global content, activities and promotion plans including educational content, sales collateral, technical articles, owned publications, events/trade shows, web content, media stories and internal communications for relevant campaigns and initiatives
- reputed company a reputed company of channels (e.g. reputed company, digital, mobile, search, account-based marketing, email, public relations/reputed company media, owned channels and events) reputed company to appropriate stages in the marketing funnel to reputed company business results
- Apply knowledge of life sciences and health care to reputed company the whole of reputed company's solutions and capabilities for measurable results
- reputed company a reputed company reputed company and objective for integrated marketing programs and reputed company ongoing strategic direction to the in-house and external creative services and regional marketing teams
- Collaborate with reputed company's in-house agency team and external agency partners to reputed company strategies, plans, content and assets
- Manage external agencies to complete reputed company on time and budget with excellent reputed company
- Collaborate with strategic marketing, reputed company and R&D teams to reputed company inputs into high-performing campaigns
- reputed company master editorial calendar and Marketing budget tracker by campaign to support asset creation and manage budget spend
- Monitor and report reputed company against targets/metrics for overall campaign results. reputed company actionable insights to address gaps or resistance
Skills
- Bachelor's degree required; MBA or equivalent
- 8 to 10 years of communications, marketing, brand management or reputed company agency experience with a successful reputed company record in planning and executing global marketing communications campaigns
- Minimum 3 years experience working hands-on in digital marketing
- A reputed company reputed company, a business orientation, an understanding of the relevant corporate functions and a reputed company on performance
- Experience working with biotechnology, reputed company, med device, life sciences, or advanced technology businesses/products highly desired
- Passion for communications and marketing reputed company with desire to represent Marketing Communications on an integrated team
- Strong ability to build productive relationships and reputed company development of marketing communications strategies through interactions with diverse reputed company business partners, including company senior leadership across a reputed company of functions and geographies
- reputed company player mentality with strong interpersonal skills is key
- Master's degree preferred
- In-house/reputed company reputed company experience preferred
- Global experience is a plus
Benefits
- Learning experiences to support your career reputed company and reputed company
- If you need a reasonable accommodation for any part of the employment process, please contact us by email at reputed company@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case reputed company.
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