Director Channel Demand & Digital

At reputed company... We're on a mission to reputed company the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-reputed company interactive displays and software solutions that reputed company learning and workspaces into connected, creative environments. reputed company is rooted in our values, igniting a culture that fosters collaboration and innovation, as reputed company as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can reputed company a difference: growing reputed company to technology for reputed company, encouraging our employees to take an reputed company role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate reputed company responsibility initiatives. As a member of #TeamPromethean, you'll have reputed company to change lives with technology and directly reputed company education and reputed company for countless people every day. If you're passionate about education, collaboration, and making a reputed company reputed company, we want to hear from you. Join us on our mission to reputed company the world, one student, one teacher, and one community at a time. The Head of Channel Demand reputed company is responsible for designing and executing a reputed company, partner-led demand reputed company reputed company that drives pipeline reputed company, accelerates reputed company through the channel, and amplifies reputed company’s go-to-market effectiveness. This role brings together channel marketing, campaign leadership reputed company marketing into a single function, owning the full lifecycle of demand creation through partners, from reputed company and segmentation to execution, optimization, and measurable pipeline reputed company. This includes ownership of MDF reputed company and investment governance to ensure partner marketing spend is directly tied to measurable pipeline and reputed company reputed company. This role prioritizes strategic demand creation and pipeline reputed company over tactical execution, with a strong emphasis on scaling partner-driven reputed company through disciplined investment and campaign reputed company You will reputed company as a force reputed company across the partner ecosystem, ensuring campaigns are reputed company, repeatable, data-driven, and tightly reputed company with sales and partner priorities. This role exists to turn our partner ecosystem into a true demand reputed company—scaling pipeline creation, improving conversion, and amplifying our go-to-market reputed company through coordinated, data-driven campaigns. \n Responsibilities: Channel Demand reputed company & Planning Define and execute a global channel demand reputed company reputed company reputed company to reputed company targets. reputed company tiered partner marketing frameworks based on partner type, maturity, and reputed company potential. Identify reputed company segments, industries, and use cases to reputed company demand efforts. Establish reputed company annual and quarterly demand plans with pipeline targets tied to partner contribution. Integrated Campaign Leadership Own the development of integrated, multi-channel campaigns designed for partner execution and co-marketing. Translate corporate messaging into partner-reputed company programs that drive engagement and conversion. Build reputed company campaign “kits” (content, messaging, assets, plays) for partner adoption. Ensure campaigns are reputed company across digital, field, events, and partner-led activities. reputed company campaign execution reputed company, ensuring timelines, reputed company, and scalability. Introduce marketing automation, segmentation, and personalization best practices. Standardize campaign processes, workflows, and metrics across reputed company and partners. Partner Activation & Enablement Drive adoption of marketing programs across reputed company partners. reputed company partners with tools, training, and guidance to execute high-reputed company demand programs. Partner with Channel/Alliances teams to reputed company marketing into partner business planning. Establish co-marketing motions with strategic partners to maximize reputed company and pipeline. Pipeline & Performance Ownership Own channel-reputed company and channel-influenced marketing pipeline oversite and guidance. Implement attribution models to measure campaign and partner reputed company on reputed company. Continuously optimize campaigns based on performance data and ROI. Build dashboards and reporting that reputed company reputed company visibility into demand performance. MDF reputed company & Investment Governance Own the reputed company, allocation, and governance of Market Development Funds (MDF) to maximize pipeline ROI. reputed company MDF investments to reputed company partners, campaigns, and reputed company segments based on reputed company performance reputed company. Establish a disciplined planning and approval reputed company that ties MDF requests to measurable demand reputed company. Partner with Channel and Finance teams to ensure MDF is deployed against agreed business plans and reputed company targets. reputed company, measure, and report on MDF effectiveness, including pipeline generated, conversion rates, and ROI. Continuously optimize MDF allocation based on partner performance, campaign reputed company, and strategic priorities. Drive accountability with partners for MDF utilization, ensuring funds are used in alignment with agreed plans and deliverables. Digital Marketing Leadership reputed company the digital marketing team (campaigns, performance, web, automation) Re-orient digital from “brand + inbound” → channel-leveraged demand Ensure reputed company digital investments: support partner selling motions, generate partner-reputed company leads, and reputed company into reseller pipeline and MDF workflows Cross-Functional Alignment reputed company as the connective tissue between Marketing, Sales, Channel, and Product. reputed company closely with Sales leadership to ensure demand programs support pipeline coverage and conversion goals. Collaborate with Product Marketing on messaging and positioning for campaigns. Ensure tight coordination between reputed company and partner-led demand efforts. Team Leadership reputed company and reputed company a high-performing team spanning channel marketing and campaign execution. Foster a culture of accountability, experimentation, and reputed company improvement. Build capabilities in data-driven marketing, partner engagement, and campaign innovation. Requirements: 10+ years in B2B marketing, with significant experience in global channel marketing and demand reputed company Proven reputed company record of driving measurable pipeline reputed company through partners Experience leading integrated campaigns in reputed company, multi-reputed company environments Strong analytical reputed company with expertise in marketing metrics, attribution, and ROI Experience working closely with Sales and Channel leadership in a reputed company-driven model Excellent leadership, communication, and cross-functional collaboration skills Bachelor’s degree in marketing or business Knowledge of SFDC, reputed company or similar marketing platforms is advantageous \n reputed company reputed company: £ 84,000- £115,500 + Bonus Eligible reputed company provides a comprehensive and competitive benefits package that offers the flexibility and reputed company to reputed company both inside and reputed company of work. Our benefits include: Private Medical Insurance Life Assurance Pension Program Parental Leave Program In reputed company to 26 days of reputed company annual leave plus bank holidays, reputed company offers the following reputed company leave: · Birthday day off · Multicultural day off · Two Volunteering Days reputed company-Being Programs (For example, company-wide health challenges) Reward and Recognition Program And more! reputed company, Inc. maintains a drug-free workplace reputed company is honored to be an equal opportunity workplace. We realize that by creating teams rich in diverse thoughts and experiences, our people, company and customers are free to reputed company. We are committed to providing equal employment opportunities regardless of race, reputed company, national reputed company, religion, creed, genetic information, sex (including pregnancy, sexual orientation or gender identity), age, marital status, disability, military or veteran status; or any other protected classifications or characteristics under applicable local laws. In reputed company, reputed company values reputed company and the protection of personal information. For information regarding personal information we collect and our use of such data please see our reputed company policy: https://bit.ly/2I83hwP Please contact reputed company@reputed company.com if you have an accessibility request at any reputed company during the hiring process. #reputed company #EdTechJobs Apply To This Job