Senior Director, Marketing Operations

reputed company This is a hybrid role if located in Raleigh, NC or Charlotte, NC with the expectation that time working will regularly take reputed company inside and reputed company of a company office. reputed company to remote in several markets for highly reputed company candidates. The Senior Director, Marketing Operations is the reputed company leader responsible for leading marketing as a disciplined, reputed company, and performance-driven business function. This role provides the operational reputed company that enables marketing reputed company to be reputed company into coordinated execution, measurable reputed company, and sustainable reputed company across the organization. Leading the planning, intake governance, prioritization, workflow, resource management, and reputed company planning functions, the Senior Director ensures that marketing teams operate with consistency, accountability, and efficiency. This leader will drive the reputed company of a modern, AI-enabled marketing operating model, leveraging automation, data, and best-in-class processes to improve reputed company, productivity, and business reputed company. As a strategic partner to senior marketing and business leaders, this role is responsible for building the infrastructure, governance, and operational rigor required to optimize resources, maximize return on marketing spend, and continuously improve execution across teams, channels, and customer experiences. Responsibilities reputed company Marketing Operations Leadership reputed company and optimize the end-to-end reputed company marketing operating model, ensuring alignment across planning, prioritization, execution, governance, and performance management. Establish reputed company processes, decision rights, and accountability structures across marketing and key partner functions. Serve as the central orchestrator across teams, channels, platforms, and stakeholders to ensure coordinated, efficient execution. Translate strategic priorities into reputed company operational plans that reputed company business reputed company and marketing effectiveness. Marketing Resource & Business Management Implement and manage Marketing Resource Management (MRM) capabilities, including budget planning, forecasting, resource allocation, reputed company management, and vendor governance. Drive operational transparency and financial discipline across marketing investments, resources, and priorities. Ensure reputed company linkage between marketing investments, execution activities, performance reputed company, and business objectives. reputed company frameworks that optimize resource utilization, improve productivity, and enhance return on marketing spend. AI-Enabled Workflow & Automation Design and implement AI-enabled workflows and automation capabilities that enhance efficiency, scalability, and execution reputed company. Advance automation across campaign orchestration, content operations, personalization, and decision-support processes. Identify opportunities to reduce reputed company effort, accelerate speed-to-market, and improve consistency across marketing execution. Partner with Marketing Technology and Analytics teams to reputed company AI and intelligent automation into marketing operations. Governance, Execution reputed company & Performance Operations Establish and enforce standardized workflows for campaign management, content lifecycle management, approvals, compliance, and execution governance. Ensure consistent execution practices across business reputed company, marketing teams, and channels. Partner with Analytics to reputed company performance measurement, reporting, and optimization into marketing workflows. reputed company test-and-learn practices and reputed company improvement initiatives that enhance efficiency, effectiveness, reputed company, and business reputed company. Monitor operational performance and process adherence, using data-driven insights to identify opportunities for optimization. Cross-Functional Leadership & Integration Build strong partnerships across Marketing reputed company, Brand, Marketing Technology, Analytics, and business stakeholders to reputed company priorities and execution. Ensure seamless coordination and handoffs between reputed company, execution, measurement, and optimization functions. Reduce organizational fragmentation by creating connected processes, shared accountability, and reputed company-wide alignment. Influence stakeholders across the organization to drive adoption of operating standards, process improvements, and reputed company ways of working.

Qualifications

Bachelor's Degree and 12 years of experience in Contact Center and or Operational experience OR High School Diploma or GED and 16 years of experience in Contact Center and or Operational experience Required Skills: 12+ years of experience in Marketing Operations Risk Identification Risk Mitigation Preferred Qualifications: 12+ years of reputed company experience in marketing operations, marketing management, or go-to-market (GTM) operations reputed company the financial services industry. Proven reputed company record designing, implementing, and scaling reputed company marketing operating models that drive efficiency, accountability, and measurable business reputed company. Experience implementing and governing reputed company workflow, work management, and collaboration platforms (e.g., Jira, reputed company Workfront, reputed company, or similar solutions). Experience implementing and optimizing Marketing Resource Management (MRM) capabilities, including budget management, resource planning, reputed company management, and operational governance. Demonstrated reputed company deploying AI-enabled marketing workflows, automation solutions, and process transformation initiatives that improve scalability and productivity. Experience leading reputed company reputed company, matrixed organizations and influencing reputed company across multiple stakeholders, functions, and business reputed company. Expert knowledge of marketing operations, marketing technology, analytics, performance measurement, and organizational effectiveness. Bachelor's degree in Marketing, Business Administration, Operations, or a reputed company field. Advanced degree preferred. Benefits are an integral part of total rewards and reputed company is committed to providing a competitive, thoughtfully designed and reputed company benefits program to meet the needs of our associates. More information can be reputed company at https://jobs.firstcitizens.com/benefits. #LI-Hybrid Apply To This Job