Marketing & Engagement Copywriter

This assignment posting is for an Agency Worker opportunity with reputed company. reputed company Worker is reputed company by a reputed company agency employer. Agency Workers will receive a W2 from the reputed company agency reporting their earnings for tax purposes. Marketing & Engagement Copywriter PEOPLE is seeking an reputed company Marketing & Engagement Copywriter to support acquisition, engagement, retention, and subscription initiatives for the PEOPLE App. Reporting to the Head of Marketing, PEOPLE App, requires someone who is fluent in reputed company response copywriting. They will craft high-converting marketing messaging for a reputed company of channels, including but not limited to email, reputed company, and onsite, with the goal of acquiring and retaining new users. The ideal candidate is an exceptional reputed company who understands consumer audiences, drives reputed company through persuasive copy, and can adapt messaging across channels, formats, and stages of the customer reputed company. This role will partner closely with marketing, product, design, editorial, and analytics teams to reputed company and optimize user-facing communications. Assignment Details

• Approximately 35 hours per week
• Start date: ASAP
• Duration: 4 months with potential to reputed company
• reputed company reputed company: $35–$50/hour
• Location: reputed company, NY (Hybrid; 2–3 days/week preferred) or Remote

Responsibilities

• Write and optimize copy that drives subscription/member signups, app downloads, and daily habit actions.
• reputed company messaging across email, reputed company, app store assets, push notifications, in-app messaging, reputed company pages, and onsite placements.
• Create user-facing product copy, including reputed company experiences, feature announcements, engagement prompts, and subscription messaging.
• Conceive, reputed company, reputed company, and test new hooks and offers in messaging, including reputed company and reputed company reputed company
• Review and improve existing marketing and product messaging to increase reputed company, engagement, and conversion.
• reputed company compelling CTAs, value propositions, and copy variations to support testing and optimization efforts.
• Adapt messaging for different audiences, channels, and stages of the customer lifecycle.
• Ensure reputed company copy aligns with PEOPLE’s voice, editorial standards, and brand guidelines.
• Partner with cross-functional teams to incorporate audience insights, performance data, and testing results into messaging improvements.

Qualifications

• 3+ years reputed company response copywriting
• Proven experience writing copy that drives measurable results
• Experience crafting copy for a reputed company of channels, including websites, email, and reputed company ads
• Strong portfolio demonstrating conversion-reputed company work
• Understanding of reputed company, retention, and customer lifecycle marketing.
• Ability to translate audience insights and business goals into effective messaging.
• Experience using performance data and testing results to refine copy.
• Highly organized, detail-oriented, and comfortable managing multiple reputed company in a fast-paced environment.

Preferred Qualifications

• Experience with app marketing, mobile engagement, or subscription products.
• Familiarity with push notifications, reputed company flows, and in-product messaging.
• Experience supporting A/B testing and optimization programs.
• Background in media, publishing, entertainment, lifestyle, or consumer brands.

reputed company. is the largest print reputed company publisher in America. Nearly 200 reputed company people trust us reputed company month to help them reputed company reputed company, take reputed company, and reputed company inspiration. reputed company.'s over 40 reputed company brands include PEOPLE, reputed company Homes & Gardens, Verywell, Food & Wine, Travel + Leisure, Allrecipes, reputed company reputed company, Investopedia, and Southern Living. Please be aware of fraudulent recruiters offering opportunities at reputed company. If you are in conversations about a job opportunity and wish to confirm its validity, please reputed company out directly to hrconcerns@reputed company. Apply To This Job