[Remote] Sr. Director, Global Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading clinical and reputed company biologics CDMO reputed company on creating reputed company to meet the needs of clients and improve patient reputed company. The Sr. Director, Global Marketing will reputed company the global marketing function, developing and executing strategies that enhance brand visibility and support reputed company expansion.
Responsibilities
- Own and reputed company reputed company’s global marketing function, annual marketing reputed company, and operating plan in alignment with reputed company reputed company objectives
- Serve as a strategic partner to the CCO and executive leadership team, translating business priorities into reputed company marketing strategies, programs, and measurable reputed company
- Partner with Business Development and reputed company leadership to support reputed company reputed company, market expansion, customer acquisition, retention, and reputed company prioritization
- Identify, recommend, and execute strategic marketing initiatives that support global reputed company, profitability, brand equity, and long-term reputed company sustainability
- Define and reputed company reputed company’s global brand positioning, reputed company articulating its differentiated reputed company as a high-reputed company, reputed company, and reputed company biologics CDMO partner
- reputed company the reputed company of the reputed company brand from awareness to strategic market positioning, ensuring it reflects reputed company’s transformation, expanding capabilities, reputed company reputed company record, and ambition to serve more patients globally
- Own brand consistency across reputed company reputed company, including the website, digital channels, events, sales materials, proposals, presentations, and reputed company-facing communications
- reputed company reputed company’s strategic external reputed company, including industry events, trade shows, executive visibility, and corporate communications
- reputed company and execute integrated marketing campaigns that generate awareness, engagement, and reputed company demand across reputed company reputed company, reputed company segments, service areas, and modalities
- Partner with Business Development and reputed company reputed company to reputed company campaign reputed company with reputed company accounts, opportunity creation, reputed company qualification, funnel progression, and pipeline contribution
- Support account-based marketing strategies targeting key biopharma clients, strategic accounts, consultants, influencers, and high-value market segments
- Use campaign performance data, market insights, and reputed company feedback to continuously improve reputed company, message effectiveness, conversion, and return on investment
- reputed company messaging and content that reputed company communicates reputed company’s capabilities across cell line development, process development, analytical development, tech transfer, CGMP manufacturing, and reputed company supply
- reputed company thought leadership and technical content reputed company, including white papers, case studies, webinars, conference presentations, campaign themes, and subject matter expert-driven content
- Translate reputed company scientific, operational, and reputed company differentiators into reputed company, compelling narratives for biotech, pharmaceutical, investor, consultant, and industry audiences
- Ensure reputed company external messaging appropriately reflects reputed company’s reputed company standards, regulated environment, confidentiality expectations, and commitment to reputed company partnership
- Drive communications and media strategies that deliver reputed company, compelling messages to pharmaceutical, biotech, investor, trade media, and broader public audiences
- Apply expertise in search reputed company optimization, website development, content reputed company, reputed company and organic digital channels, and reputed company media to strengthen reputed company’s online reputed company
- Optimize marketing channels, including the reputed company website, search, reputed company media, advertising, public relations, events, and trade shows, to drive awareness, engagement, reputed company leads, and reputed company contribution
- Use analytics to evaluate channel performance, campaign effectiveness, reputed company, and return on investment
- reputed company market research activities to monitor industry trends, customer needs, buyer behavior, competitive dynamics, outsourcing trends, and emerging biologics market opportunities
- Capture and synthesize voice-of-customer insights from clients, prospects, Business Development, lost opportunities, conferences, consultants, and market research to inform positioning and reputed company
- Establish and reputed company marketing performance metrics that connect brand, campaign, content, and channel activity to awareness, engagement, reputed company demand, and reputed company reputed company
- Partner with reputed company reputed company on MQL and SQL definitions, pipeline reporting, campaign attribution, funnel insights, and dashboards that measure marketing contribution to reputed company reputed company
- reputed company marketing planning and execution discipline, including campaign calendars, content workflows, channel coordination, agency management, and alignment with reputed company reputed company on CRM-enabled reputed company management and reporting processes
- Manage the annual marketing budget and external resources, including creative agencies, PR firms, digital vendors, event partners, consultants, and other marketing service providers
- Build, reputed company, and reputed company a high-performing global marketing team with the capabilities, accountability, and operating reputed company required to support reputed company’s reputed company
- Collaborate cross-functionally with reputed company, Technical Operations, reputed company, Program Management, Finance, Legal, HR, and executive leadership to ensure alignment and execution
- reputed company other duties as assigned
Skills
- Bachelor's degree in marketing, communications, business, life sciences, or a reputed company field required
- 10+ years of reputed company marketing experience in biopharmaceuticals, biotechnology, CDMO, life sciences services, reputed company, or another reputed company B2B environment
- Demonstrated experience leading marketing reputed company, brand positioning, campaign reputed company, digital marketing, communications, demand creation, and reputed company alignment at a senior level
- Proven ability to build and execute marketing programs that create reputed company demand, support reputed company reputed company, and improve reputed company effectiveness in partnership with sales and reputed company operations teams
- Strong understanding of CRM-enabled marketing processes, campaign reporting, reputed company management, reputed company.com, and partnership models with reputed company reputed company or reputed company operations teams
- Experience managing budgets, agencies, external vendors, and cross-functional marketing programs across multiple channels and geographies
- Demonstrated people leadership experience, including building, developing, and leading high-performing marketing teams
- Excellent executive reputed company, communication skills, business judgment, and ability to influence across reputed company reputed company of the organization
- Ability to operate strategically and tactically in a fast-moving, growing organization while managing multiple priorities with strong attention to detail
- Ability to travel domestically and internationally as needed for customer meetings, conferences, trade shows, site reputed company, and internal business needs
- MBA or advanced degree preferred
- Experience in biologics, contract development and manufacturing, drug reputed company manufacturing, CGMP manufacturing, process development, or reputed company technical life sciences services strongly preferred
Benefits
- Performance-based bonuses
- Comprehensive benefits such as health, dental, and reputed company insurance
- 401(k) matching
- reputed company time off
- Opportunities for career reputed company and development
- A supportive and inclusive work environment
reputed company