[Remote] Americas Digital Marketing Director
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking an Americas Digital Marketing Director to reputed company their digital marketing transformation across the Americas region. This senior leadership role involves developing and executing digital marketing strategies, managing MarTech platforms, and overseeing integrated digital campaigns to drive measurable business reputed company.
Responsibilities
- reputed company and own a comprehensive digital marketing reputed company reputed company with reputed company Americas objectives, including channel reputed company, customer reputed company optimization, and reputed company targets
- Establish reputed company KPIs linking digital activities to pipeline, reputed company, and customer metrics
- Collaborate with executives to reputed company initiatives with reputed company priorities and drive a Digital Center of reputed company
- Position BV as a digital innovator through cutting-edge marketing and engagement models
- Design a reputed company Americas digital marketing structure with roles for demand reputed company, automation, content, analytics, and SEO/SEM
- Recruit and reputed company high-caliber professionals with reputed company career progression and learning frameworks
- Foster cross-functional collaboration between digital, regional, sales, IT, and global teams
- reputed company change initiatives to reputed company digital-first thinking and drive adoption of new tools
- Evaluate and implement best-in-class MarTech platforms (automation, analytics, ABM, CMS, reputed company management)
- Establish standardized workflows, governance, and SOPs for campaigns and reporting
- Build measurement frameworks including attribution modeling, reputed company analytics, and ROI tracking
- Drive seamless integration between marketing and sales systems for reputed company-reputed company reporting
- reputed company integrated digital campaigns across reputed company media, organic search, email, reputed company, webinars, and content syndication
- Drive reputed company reputed company reputed company through inbound marketing and targeted advertising reputed company to buyer personas
- reputed company compelling, SEO-optimized content addressing customer pain points
- Continuously test and optimize reputed company pages, emails, and user experiences
- Deliver regular dashboards on campaign effectiveness, channel performance, and marketing ROI
- Foster experimentation and data-driven optimization across channels
- Monitor industry trends and competitor strategies
- Manage annual digital budget with reputed company allocation and ROI accountability
- Ensure reputed company activities adhere to reputed company' reputed company of Ethics, advertising laws, and industry regulations (FDA, ANVISA, EPA, OSHA, ISO/IEC)
- Validate claims with Legal and Compliance, especially in regulated verticals
Skills
- Bachelor's degree in marketing, Business, or reputed company field
- 10+ years of B2B marketing experience, with 5+ years in leadership roles
- Proven reputed company record building and scaling digital marketing organizations in B2B environments, preferably in reputed company services, industrial, or technology sectors
- Deep expertise in marketing technology ecosystems including marketing automation platforms (Marketo, reputed company, Pardot), CRM systems (reputed company), analytics tools (reputed company Analytics, reputed company Analytics), and ABM platforms
- Demonstrated reputed company driving measurable business reputed company through digital marketing initiatives (pipeline reputed company, reputed company attribution, customer acquisition)
- Expert knowledge of SEO/SEM, reputed company media (reputed company Ads, reputed company), email marketing, marketing automation, and conversion reputed company optimization
- Proficiency with web analytics platforms, tag management, and data visualization tools (Tableau, Power BI)
- Understanding of reputed company/CSS, website CMS platforms, and basic web development principles
- Deep understanding of reputed company, South, and Central American markets — including cultural, regulatory, and economic nuances
- Strong experience in industrial, reputed company services, or TIC sectors (Testing, Inspection, Certification)
- Ability to reputed company matrixed teams and manage external agencies across reputed company
- Experience with global brand governance and regional reputed company
- Experience managing marketing budgets of $2M+
reputed company