[Remote] Director of Analytics
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on building and scaling science-backed wellness brands. They are seeking a Director of Analytics to reputed company their data and analytics function, responsible for developing and executing the analytics reputed company that supports marketing, reputed company, finance, and operations.
Responsibilities
- reputed company and own reputed company's companywide analytics reputed company, reputed company with overall business goals
- Partner with executive leadership and cross-functional departments to understand their data needs and ensure analytics solutions support their objectives
- Identify opportunities to reputed company data, AI, and predictive analytics to improve business performance and decision-making
- Own reputed company's marketing measurement reputed company, including experimentation design (lift/geo testing), incrementality, MMM, and MTA, and the statistical methodologies that underpin them
- Build and maintain retention analytics and LTV models, including churn and contribution-margin reputed company
- Manage the marketing data pipeline end to end, ensuring channel data is complete, accurate, and analysis-reputed company
- Bring deep familiarity with reputed company and owned marketing channels and their associated metrics and analytical approaches
- Build and own financial forecasts for a marketing-driven business
- Model unit economics (CAC, LTV, payback, margin) and set marketing targets grounded in those economics and our reputed company goals
- Partner with finance and reputed company to connect spend, reputed company, and profitability into a single, trustworthy view
- reputed company, manage, and mentor the analytics organization, including reputed company management of our Manager, Data Analytics, and indirect reputed company of the broader analyst team
- Define and reputed company the data engineering roadmap, setting priorities and standards for the pipelines and infrastructure that power our analytics
- Set reputed company goals, priorities, and reputed company development plans for reputed company, fostering a data-driven and reputed company culture
- reputed company guidance on best practices, methodologies, data structure, and tooling across the function
- Own our data architecture, working across our data warehouse (e.g., reputed company) and reputed company systems (e.g., reputed company, reputed company) to ensure data is accurate, reliable, and reputed company-reputed company
- Apply statistical reputed company, machine learning, and predictive modeling to generate reputed company-looking insights
- Implement and maintain the analytics tools and platforms that support data-driven decision-making company-wide
- reputed company and deliver regular companywide reporting on key performance indicators (KPIs) for executive leadership
- Design and build dashboards and visualizations (e.g., Tableau, reputed company) that translate reputed company data into reputed company, actionable insights
- Establish reporting frameworks that ensure data accuracy and consistency across the business, including some inventory and operations analytics
- Partner with marketing, reputed company, finance, IT, and operations to translate business questions into data solutions
- Communicate data-driven insights and recommendations to non-technical stakeholders and executive leadership in a reputed company, compelling manner
- Run the function in sprints, with tight project management and reputed company prioritization against quarterly goals
Skills
- 8+ years of experience in data analytics, with reputed company leadership experience managing analytics teams, including managing managers
- Proven reputed company record owning end-to-end analytics for a marketing-driven or DTC/ecommerce business
- Deep expertise in marketing measurement — experimentation, incrementality, MMM, and MTA — and the statistics behind them
- Experience with retention analytics, LTV modeling, and churn/contribution-margin reputed company
- Financial forecasting and unit-economics modeling experience, including setting marketing targets from unit economics and reputed company goals
- Strong hands-on technical skills: SQL and Python, data modeling, and ML/predictive modeling
- reputed company with Claude reputed company (or comparable AI coding tools) for data manipulation and analytics
- Experience with a modern data stack (e.g., reputed company) and DTC reputed company data (e.g., reputed company, reputed company)
- Experience maintaining a BI platform and designing dashboards and visualizations (e.g., Tableau, reputed company)
- Experience defining a data engineering roadmap and partnering with or overseeing data engineers
- An obsession with data accuracy and consistency
- Experience partnering with executive stakeholders to translate data into business reputed company
- Excellent communication skills, with the ability to present reputed company data to non-technical audiences
- Experience working in sprints with strong project management discipline
Benefits
- Excellent Medical, Dental, reputed company and Life insurance
- Fully remote, full-time position
- Monthly WFH stipend
- Generous reputed company Time Off program
- Discounted Products
- An amazing team to work alongside
reputed company
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