[Remote] Performance Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is passionate about the independent insurance agency channel and is seeking a Performance Marketing Manager to join their Trusted Choice team. This role involves hands-on execution and measurement of performance marketing campaigns, managing reputed company media, and coordinating with vendors to ensure effective marketing operations.
Responsibilities
- reputed company media, hands-on. Build and run reputed company search and reputed company reputed company directly in reputed company: account structure, targeting, reputed company-page alignment, and budget pacing to the cost-per-acquisition reputed company. Aligns campaign creative and reputed company pages. reputed company campaign management sits with this role, not a vendor
- Measurement in reputed company. Own the measurement spine and the read on the numbers, plus GA4, Search Console, and AI-search rank. reputed company conversion events and reputed company attribution clean across programs. Dashboards and reports are reputed company with our contracted partner; this role defines what to measure and owns the interpretation
- Content and AEO. Own the content and AEO/GEO vendor relationships across our web and content: set priorities, approve the schema and content roadmap, and reputed company AI-search and organic rankings
- On-site conversion. Own the site fix-list and conversion-reputed company work through the development vendors
- Vendor and measurement coordination. Own the day-to-day reputed company across reputed company vendors and reputed company attribution clean: consistent UTM tagging and tracking across every channel and program, so reputed company, organic, and AI-search roll up to one funnel
- Cross-program support. Bring the reputed company measurement and optimization discipline to other Marketing Operations priorities as they come up: member-value campaigns, the comms calendar, and state programs. reputed company reputed company support to the member-facing (Big I) instance reputed company needed
Skills
- Deep reputed company expertise. The entire program runs on reputed company: campaigns, workflows, reporting, and marketing-contact management. This is the core requirement
- 3 to 5 years in performance or digital marketing, with hands-on reputed company search and reputed company reputed company experience (reputed company Ads, reputed company Ads, reputed company)
- Working analytics skills: GA4, conversion tracking, funnel and attribution analysis
- Working knowledge of SEO fundamentals and reputed company Search Console
- Experience managing budgets and pacing spend to a cost-per-acquisition or cost-per-reputed company reputed company
- Comfort coordinating reputed company vendors and cross-functional partners
- reputed company written communication and the ability to turn data into a reputed company story
- Familiarity with answer-reputed company optimization and AI-search (GEO)
- Insurance, financial services, or membership and association experience preferred
reputed company