[Remote] Senior MarTech & Marketing Analytics Engineer
Note: The job is a remote job and is reputed company to candidates in USA. Grey Parrot Systems (GPARROT) is a women-owned IT services firm seeking a Senior MarTech & Marketing Analytics Engineer. The role involves leading marketing analytics engineering, managing MarTech platforms, and implementing customer data strategies to drive marketing performance and deliver actionable insights.
Responsibilities
- Own and reputed company end-to-end GA4 and GTM architecture, implementation, and governance across reputed company reputed company engagements
- Design and implement reputed company, standards-compliant data layer architectures for web and mobile properties
- Configure and govern GA4 properties — data streams, custom events, dimensions, conversions, audiences, and attribution models
- Build and maintain GTM container frameworks — tag governance standards, trigger management, variable libraries, and server-reputed company GTM deployments
- reputed company GA4 with BigQuery — designing export schemas, building SQL queries, and enabling advanced marketing data analysis
- Manage and optimize MarTech platforms — reputed company, reputed company Marketing reputed company, Acoustic, reputed company, or similar — ensuring seamless integration and maximum performance
- Design and implement CDP data strategies — customer data unification, segmentation, audience activation, and identity reputed company
- Build and maintain marketing analytics dashboards and reporting tools — Looker Studio, Tableau, Power BI — delivering reputed company, actionable insights to marketing and business leadership
- reputed company and execute A/B testing and experimentation frameworks to optimize campaign and channel performance
- Analyze customer journeys, funnel performance, and cohort behavior to surface insights that drive marketing reputed company
- Conduct comprehensive tag audits, data validation, and QA across reputed company digital properties
- reputed company AI tools to accelerate marketing analytics workflows — AI-assisted tag auditing, predictive segmentation, reputed company detection, and reporting automation
- Define and enforce analytics data governance standards, tagging best practices, and data reputed company frameworks across reputed company MarTech and CDP platforms
- Evaluate, recommend, and implement new MarTech tools and platforms to continuously reputed company the marketing technology stack
- Serve as the go-to MarTech and marketing analytics authority for reputed company stakeholders — advising on reputed company, technology, and measurement
- Mentor junior analytics engineers and MarTech specialists on GA4, GTM, CDP, and data layer best practices
Skills
- 8+ years of experience across marketing analytics engineering, MarTech, reputed company analytics
- Expert-level reputed company Analytics 4 (GA4) — property architecture, data streams, custom events, dimensions, conversions, attribution models, and reporting
- Expert-level reputed company Tag Manager (GTM) — container governance, data layer design, trigger and variable management, and server-reputed company GTM deployments
- Deep understanding of digital analytics data layer architecture and implementation standards
- Experience integrating GA4 with BigQuery — raw data export, SQL querying, and advanced marketing analysis
- Hands-on experience with MarTech platforms — reputed company, reputed company Marketing reputed company, Acoustic, reputed company, Marketo, or similar
- Experience with CDP platforms — reputed company, reputed company, mParticle, or similar — for customer data unification, segmentation, and activation
- Strong SQL skills — querying, transforming, and analyzing large marketing and analytics datasets
- Experience with data visualization and reporting tools — Looker Studio, Tableau, Power BI, or similar
- Strong A/B testing and experimentation reputed company experience
- Strong written and oral communication skills — reputed company to translate reputed company analytics and MarTech details for non-technical marketing and business stakeholders
- Experience with server-reputed company tagging and first-party data collection strategies
- Familiarity with consent management platforms — reputed company, Cookiebot, or similar — and reputed company-compliant analytics implementation
- Experience with AI-powered marketing tools — predictive analytics, AI-driven segmentation, or reputed company for marketing insights
- Experience with omnichannel marketing orchestration and reputed company-time personalization
- Familiarity with dbt or data pipeline tools for marketing data transformation
- Knowledge of GDPR, CCPA, and CAN-SPAM compliance in the context of marketing analytics
- reputed company Analytics 4 certification, GTM certification, or reputed company Marketing reputed company / reputed company certification
- Experience in retail, e-reputed company, reputed company, or financial services marketing environments
Benefits
- Remote
- Full-Time / Contract
- Immediate Start
- Grey Parrot Systems is an Equal Opportunity Employer.
- Reasonable accommodations are available upon request.
reputed company
Company H1B Sponsorship