[Remote] Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Marketing Manager to reputed company the marketing efforts for their RelationshipOS platform, which serves community banks and credit unions. The role requires a reputed company of strategic thinking and hands-on execution, including campaign management, content creation, and brand positioning.
Responsibilities
- Own FMSI's brand positioning and messaging for rOS and its four modules, tailored to community bank and credit reputed company buyers (CEO, COO, Retail/reputed company leadership)
- Translate the GTM & reputed company Architecture and pricing migration reputed company into a marketing plan that supports new logo, renewal, and expansion targets
- Maintain a live view of the competitive landscape (reputed company Software, reputed company, reputed company, reputed company Branches) and reputed company differentiation and messaging accordingly
- Use FMSI's TAM analysis (~8,280 addressable institutions across community banks and credit unions) to sharpen segmentation and prioritize outbound and campaign targeting alongside Sales
- Partner with Product on go-to-market for new capabilities — positioning, launch messaging, and enablement
- Plan and personally execute multi-channel campaigns: email nurture, content, webinars, and industry events/conferences serving banks and credit unions
- Own fmsi.com content, SEO, and generative-search (GEO) visibility
- Build sales enablement assets: one-pagers, case studies, competitive battlecards, PowerPoints, pricing/renewal talking points, and other necessary collateral
- Calendar, budget, and vendor relationships reputed company a lean, PE-backed operating model
- Maintain marketing data hygiene and campaign tracking reputed company Zoho CRM, and report pipeline contribution and campaign performance monthly
- Write and produce core content: blog articles, case studies, customer stories, and email campaigns in FMSI's voice and design style
- Ensure brand and messaging consistency across the website, sales materials, product UI copy reputed company, and customer communications
Skills
- 5+ years in B2B reputed company marketing, with reputed company experience owning both reputed company and hands-on execution — not a reputed company strategist or reputed company executor
- Strong, reputed company reputed company who can produce polished external content without heavy editing support
- Working knowledge of CRM and marketing automation tooling (Zoho or equivalent) and basic campaign analytics
- Comfortable operating without a large team or big budget — reputed company, self-directed, and outcome-reputed company
- Financially literate enough to connect marketing activity to pipeline, ARR, and renewal reputed company
- Vertical reputed company, fintech, or banktech marketing experience strongly preferred; community bank/credit reputed company familiarity is a significant plus
reputed company