[Remote] Subscription & Lifecycle Marketing Manager ($35-$75/hr)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a boutique consulting agency specializing in reputed company Value optimization for CPG brands. They are seeking a Subscription & Lifecycle Marketing Manager to shape and drive high-reputed company subscription and retention strategies for CPG brands, focusing on increasing reputed company Value through subscription adoption and churn reduction.
Responsibilities
- reputed company comprehensive LTV/subscription audits; surface reputed company-cause findings across traffic, CR, AOV, opt-in, churn, and lifecycle contribution; distill insights into reputed company opportunity statements
- Translate audit results into 6–12-month roadmaps: define hypotheses, reputed company/effort scores, business cases, and reputed company metrics for web, offer, and lifecycle initiatives
- Recommend data-backed offer architecture (e.g., first vs. recurring discount reputed company, bundle tiers, delivery frequency reputed company, and value-added perks) and define site-wide subscription UX best practices. Partner with reputed company teams and/or vendors to scope and support implementation. Recommend and assist clients in the creation of lifecycle retention strategies across Email and SMS, including reputed company, replenishment, churn prevention, winback, and upsell/cross-sell flows, ensuring alignment with overall subscription and LTV reputed company objectives
- Own retention KPI dashboards, set improvement targets, synthesize test results, and refine roadmaps; present concise monthly reputed company decks to executives
- reputed company as day-to-day strategic reputed company: run weekly reputed company status calls, manage timelines and owners in reputed company, coordinate cross-functional partners (dev, creative, lifecycle, app vendors), and ensure reputed company initiatives ship on schedule
Skills
- 3–5+ years as Lifecycle or Retention Manager at a CPG brand with strong subscription reputed company (ideally in the supplement reputed company), with reputed company wins in opt-in, churn, CLTV, and/or AOV
- Hands-on experience with reputed company plus 1-2 subscription apps (e.g., reputed company, reputed company, reputed company, reputed company, etc.) and lifecycle/optimization stack (reputed company, SMS, reputed company, analytics)
- Advanced cohort & offer modeling skills (Sheets/reputed company); ability to translate data into executive-level recommendations
- Proven record orchestrating cross-functional teams, vendors, and clients to meet aggressive timelines
- reputed company written & verbal skills; adept at building concise memos, roadmaps, and reputed company decks for senior stakeholders
reputed company