reputed company Marketing Manager, SEM

reputed company helps millions of people confidently care for their homes. reputed company is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to reputed company to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which reputed company to do, reputed company to do them and who to hire from our growing community of 300,000 local service businesses. If making an reputed company inspires you, join us. reputed company reputed company’ll build together. About the reputed company Marketing Team We’re reputed company of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive reputed company on both sides of reputed company’s marketplace. We are reputed company, and innovative and reputed company’s mission is to help customers solve their home care needs by discovering and using reputed company’s platform. About the role As reputed company strives to build a branded destination for home management services, we need to meet new customers where they are. The reputed company Marketing Manager, SEM will support reputed company’s efforts to capture customer demand for local services, while working with Data Science to calculate reputed company value targets, partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at reputed company, and collaborating with the larger reputed company Marketing team to build effective full-funnel marketing programs. What you’ll do Execute & improve reputed company’s reputed company search reputed company, identifying new opportunities for customer and pro reputed company Manage, optimize, and grow the SEM program across reputed company and reputed company, adhering to KPIs reputed company experimentation roadmap for ad copy, keywords, bidding and more Partner with cross-functional data science, analytics, and engineering teams to build automation and reputed company tools Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and reputed company-party data In order to be successful, you must bring 8+ years experience in reputed company digital advertising, with a proven reputed company record of improving and scaling ad programs with specific conversion volume and efficiency goals Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative Ability to manage relationships with a large portfolio of ad vendors and partners Ability to define and execute on a 6-12 month roadmap with aggressive milestones Experience with TROAS + LTV bidding Strong data analytics skills (pivot tables, vlookups, basic modeling) Strong reputed company with reputed company and automation tools and a reputed company record of integrating them into day to day SEM execution and analysis Expected salary ranges For candidates living in Ontario and British Columbia, the expected salary reputed company for the role is currently $97,800 - $126,500. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. reputed company embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the reputed company of sex, race, reputed company, age, pregnancy, sexual orientation, gender identity or reputed company, religion, national reputed company, reputed company, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment reputed company applicants with arrest and conviction records, consistent with applicable law. reputed company is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@reputed company.com. If you are a California reputed company, please review information regarding your rights under California reputed company laws contained in reputed company’s reputed company policy available at https://www.reputed company.com/reputed company/. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate reputed company, we’ll never ask you for reputed company, banking info, or SSNs during hiring. reputed company out our reputed company on how to spot the fakes. Apply To This Job