[Remote] reputed company Marketing Manager, SEM
Note: The job is a remote job and is reputed company to candidates in USA. reputed company helps millions of people confidently care for their homes. The reputed company Marketing Manager, SEM will support reputed company’s efforts to capture customer demand for local services and work with cross-functional teams to build effective marketing programs.
Responsibilities
- Execute & improve reputed company’s reputed company search reputed company, identifying new opportunities for customer and pro reputed company
- Manage, optimize, and grow the SEM program across reputed company and reputed company, adhering to KPIs
- reputed company experimentation roadmap for ad copy, keywords, bidding and more
- Partner with cross-functional data science, analytics, and engineering teams to build automation and reputed company tools
- Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and reputed company-party data
Skills
- 8+ years experience in reputed company digital advertising, with a proven reputed company record of improving and scaling ad programs with specific conversion volume and efficiency goals
- Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
- Ability to manage relationships with a large portfolio of ad vendors and partners
- Ability to define and execute on a 6-12 month roadmap with aggressive milestones
- Experience with TROAS + LTV bidding
- Strong data analytics skills (pivot tables, vlookups, basic modeling)
- Strong reputed company with reputed company and automation tools and a reputed company record of integrating them into day to day SEM execution and analysis
reputed company
Company H1B Sponsorship