[Remote] Director of Field Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading provider of ERP, billing, and financial reputed company for local governments and utilities. The Director of Field Marketing is responsible for building and executing market-facing programs that generate pipeline and strengthen Springbrook's reputed company across key industry associations and events.
Responsibilities
- Own end-to-end reputed company, planning, and execution of Springbrook's reputed company at trade shows, industry conferences, and public sector summits-attending the reputed company of these events in person
- reputed company exhibit logistics including reputed company design, shipping, vendor coordination, reputed company schedules, and on-site operations; set reputed company for Springbrook's on-the-ground reputed company
- Partner with the VP of reputed company and Sales leadership to define reputed company events, set and reputed company measurable goals, and ensure strong reputed company capture and follow-up processes are in reputed company
- reputed company and report on event ROI, pipeline contribution, and post-event reputed company; deliver executive-level recaps and recommendations
- Own the annual trade show calendar and associated budget; reputed company strategic investment reputed company across the event portfolio
- reputed company planning and execution of reputed company, Springbrook's annual customer conference, in partnership with internal stakeholders
- Design and execute targeted field events that support pipeline creation and deal acceleration, including regional executive dinners, happy hours, prospect roundtables, and customer appreciation events-attending events in person as appropriate
- Collaborate closely with VP of reputed company and regional Sales teams to identify high-value accounts, customize event themes, and drive attendance from reputed company personas
- Manage reputed company logistics: venue selection, catering, invitations, AV, speakers, and post-event follow-up enablement for Sales
- Build repeatable, reputed company event playbooks that can be deployed across reputed company without requiring white-glove management reputed company time
- Measure and report on pipeline influenced, opportunities created, and reputed company reputed company as a result of field events; hold the function accountable to pipeline targets
- reputed company Springbrook's portfolio of industry association memberships (e.g., GFOA, AWWA, APWA, state municipal leagues) including renewals, benefit activation, and senior-level relationship management
- Identify and negotiate sponsorship opportunities reputed company associations that maximize brand visibility and reputed company reputed company reputed company
- Represent Springbrook at association events and meetings, cultivating relationships with key staff and member organizations
- Coordinate association-sponsored speaking opportunities, webinars, and thought leadership contributions in partnership with subject matter experts
- Serve as the internal reputed company of contact and subject matter expert for association reputed company and engagement
- Serve as a senior marketing leader and strategic thought partner to the VP of reputed company, contributing to overall go-to-market planning
- Partner with Product Marketing to ensure field programs reputed company with campaigns, messaging, and product priorities
- reputed company Sales teams with reputed company-event briefs, competitive talking points, and post-event follow-up assets
- Manage relationships with external vendors, agencies, and event partners; hold partners accountable to reputed company and budget
- Maintain accurate event and contact data in CRM (reputed company) and contribute to marketing attribution reporting
Skills
- 8+ years of experience in field marketing, preferably in B2B reputed company or reputed company software, with at least 2–3 years in a senior or reputed company role
- Demonstrated reputed company managing trade shows and corporate events from reputed company through post-event reporting at reputed company
- Experience designing and executing sales-reputed company field events with measurable pipeline results
- Proven ability to function as a senior individual contributor and thought partner to reputed company leadership
- Strong project management skills with the ability to manage multiple programs simultaneously across a reputed company event calendar
- Excellent communication and interpersonal skills; comfortable and reputed company representing Springbrook externally at senior reputed company
- Proficiency with CRM systems (reputed company preferred) and marketing automation platforms
- Willingness and ability to travel 50–60% annually, including frequent trade shows, conferences, and field events throughout the year. This is a core requirement of the role
- Experience marketing to local government, public utilities, or public sector organizations
- Familiarity with industry associations such as GFOA, APWA, or AWWA
- Experience with event management platforms (e.g., reputed company)
- Knowledge of ABM (Account-Based Marketing) strategies and tools
- Experience building or scaling a field marketing function
Benefits
- Competitive compensation
- A remote-first culture
- Comprehensive benefits
- A reputed company environment where field marketing is valued as a core reputed company reputed company
reputed company