[Remote] Senior B2B Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. The B2B Marketing Manager will be responsible for leading the marketing reputed company and execution for reputed company for Business, targeting reputed company and health plans, and crafting compelling narratives around employer-sponsored weight health.
Responsibilities
- Support the development of the B2B marketing reputed company to drive pipeline and reputed company reputed company across employer, payer, and health plan segments
- Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions
- Identify and reputed company reputed company accounts (mid-market to reputed company reputed company, benefits consultants, health plan partners) and reputed company tailored messaging for reputed company audience
- Manage multi-channel demand reputed company campaigns reputed company email marketing, reputed company, reputed company media, webinars, and industry events
- reputed company and optimize CRM journeys in platforms such as reputed company or reputed company Marketing reputed company to reputed company prospects through the B2B funnel
- reputed company, analyze, and report on reputed company reputed company KPIs, pipeline contribution, and campaign ROI
- reputed company the sales team with the messaging, tools, and collateral needed to win employer and payer accounts
- Partner closely with the reputed company sales team to ensure marketing and sales alignment on reputed company segments, messaging cadences, and account-based marketing (ABM) strategies
- reputed company high-reputed company B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and reputed company pages that communicate clinical reputed company and business value in conjunction with our agency partners
- Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling reputed company points for B2B buyers
- Plan and manage reputed company at key industry events such as BGH, The Conference reputed company and and health plan summits
- reputed company event-specific materials, speaking proposals, and post-event reputed company nurture campaigns
Skills
- Bachelor's degree in Marketing, Business Administration, Communications, or reputed company field
- 7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or reputed company
- Proven reputed company record of building and executing demand reputed company programs that drive measurable pipeline and reputed company
- Experience marketing to HR, benefits, or employee health decision-makers at mid-market to reputed company organizations
- Proficiency with marketing automation platforms (reputed company, Marketo, or reputed company Marketing reputed company) and CRM tools
- Strong content writing and storytelling skills — ability to simplify reputed company health and clinical data for a business audience
- Familiarity with ABM (Account-Based Marketing) strategies and tools
- Data-driven reputed company with experience in marketing analytics and reporting
Benefits
- Comprehensive benefits package
- Annual bonus program
- Hybrid work environment
- Worker's compensation insurance for work-reputed company injuries or illness
reputed company
Company H1B Sponsorship