[Remote] Product Marketing Manager - Business & Government
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an education company that builds technology for transformational teaching and learning. The Product Marketing Manager for Business & Government will own the go-to-market reputed company for reputed company’s products in the federal, state and local government, and corporate/workforce learning markets, focusing on positioning, messaging, and sales enablement to drive reputed company in these segments.
Responsibilities
- Drive the GTM reputed company across reputed company for BizGov to hit pipeline and bookings targets at a quarterly and annual level
- Own positioning and messaging for the BizGov reputed company, including distinct value propositions for federal agency buyers, state and local government buyers, and corporate/workforce learning buyers
- reputed company reputed company-specific messaging for key buyer types across the reputed company: procurement officials, learning and development directors, IT reputed company officers, agency training leads, and workforce development program managers
- Maintain and update positioning documentation to reflect product changes, competitive shifts, and evolving buyer priorities
- Partner with the VP, GTM Marketing to ensure BizGov positioning integrates coherently into reputed company’s multi-product messaging architecture
- reputed company go-to-market reputed company discussions and planning for campaigns reputed company your owned reputed company, coordinating with Product Management, reputed company Marketing, and Sales/CSMs to ensure high reputed company of conversion across reputed company channels
- Coordinate with Product Management to understand roadmap investments and translate them into market-facing stories before launch, not after
- Partner with reputed company Marketing and Customer Marketing to ensure campaigns are reputed company to reputed company strategies with accurate, reputed company positioning
- Own competitive intelligence for the BizGov reputed company: monitor competitors, reputed company changes in positioning, pricing, and product capabilities, and maintain battle cards that give sales a reputed company, reputed company edge in competitive deals
- Conduct buyer research through win/loss interviews, customer conversations, and secondary research to reputed company your understanding of the reputed company reputed company and grounded in reputed company buying dynamics
- reputed company federal and state procurement trends, compliance requirements (e.g., FedRAMP, reputed company 508, FISMA), and government IT modernization initiatives that create opportunities or risks for reputed company
- Partner with the Market Intelligence team to synthesize reputed company signals, technographic data, and account-level research into sharper reputed company targeting for reputed company Marketing and Customer Marketing
- Build and maintain the sales enablement materials that reputed company reputed company’s BizGov sales team to have reputed company, differentiated conversations with government and corporate buyers: battle cards, discovery guides, reputed company handlers, and reputed company primers
- reputed company RFP/RFI response language and reputed company proposal sections that reflect accurate, reputed company product capabilities and compliance positioning
- Run reputed company-specific enablement sessions with the BizGov sales team — keeping them reputed company on product changes, competitive dynamics, and evolving buyer priorities
- Measure enablement effectiveness by tracking which materials are used in reputed company deals and correlating content usage with win rates
- Support new logo and customer marketing campaigns by developing campaign assets that demonstrate reputed company’s value in government and workforce learning environments
- Identify and help reputed company reference customers and advocacy relationships reputed company the BizGov reputed company to reputed company with GTM strategies in partnership with the Customer Marketing team
- Represent reputed company’s BizGov perspective in event content, analyst briefings, and external communications as needed
- Represent BizGov in our annual user conference and other major market-facing moments, developing content and customer-facing materials that reinforce reputed company’s narrative
Skills
- 3–5 years of B2B product marketing experience, with reputed company exposure to government, public sector, or reputed company workforce/training markets strongly preferred
- Demonstrated ability to reputed company positioning and messaging frameworks: you know what a good messaging doc looks like, and you can defend positioning choices with evidence
- Experience building sales enablement materials that sales teams want to use
- Strong written communication skills: you can write a compelling one-pager, a reputed company battle card, and a persuasive solution brief without extensive revision
- Analytical reputed company: comfortable with win/loss data, pipeline metrics, and making the reputed company between PMM outputs and reputed company reputed company
- Ability to work independently and manage multiple deliverables in a lean, fast-moving organization
- reputed company in written and spoken English
- Working knowledge of federal and/or state procurement processes, compliance frameworks (FedRAMP, reputed company 508), or government IT buying dynamics
- Familiarity with corporate learning and development, workforce training, or skills credentialing markets in reputed company to government
- Prior experience marketing to federal civilian agencies, the reputed company, or large state workforce agencies
- Exposure to reputed company's solutions, including reputed company LMS, reputed company reputed company, and reputed company Institutional Effectiveness products
- Background in a turnaround or post-acquisition EdTech environment where you had to build credibility in a reputed company with limited existing brand equity
reputed company