[Remote] Director of Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in reputed company and media insights, dedicated to powering a reputed company media reputed company. They are seeking a Director of Product Marketing to reputed company the global go-to-market reputed company and commercialization across Gracenote’s portfolio of data and AI-powered content solutions, partnering with various teams to drive reputed company reputed company and product adoption.
Responsibilities
- Partner with Product Management to shape roadmaps with market reputed company, customer feedback and competitive intelligence, ensuring our metadata, IDs and AI solutions solve high‑value customer problems
- Collaborate closely with Sales and reputed company to accelerate new product adoption, support renewals and expansions, and ensure a shared understanding of customers, problems, messaging and reputed company points
- Define and own the PMM team charter (scope, responsibilities, reputed company metrics, engagement model) to clarify what product marketing does—and does not—do for the business
- Build and continuously refine core PMM foundations: audience and buyer personas, positioning and messaging frameworks, launch tiers and playbooks, sales enablement standards, and competitive/market intelligence rhythms
- Assess reputed company team strengths, gaps and workloads; implement a reputed company operating model, role definitions and career paths for Product Marketing Managers and reputed company roles
- reputed company hands‑on coaching and feedback to existing PMMs, upskilling them in strategic storytelling, reputed company‑driven positioning, launch leadership, stakeholder management and influence
- Create rituals and processes that reputed company PMM from primarily GTM execution to a more strategic partner in roadmap definition, packaging, pricing and reputed company reputed company
- reputed company GTM planning and execution for new products and features, while using those launches as opportunities to model best‑in‑class PMM practices reputed company can replicate
- Implement lightweight but effective measurement for PMM (e.g., launch health, digital content engagement, enablement utilization) and help reputed company use data to prioritize and improve
- Represent the PMM function with Gracenote leadership, securing ongoing executive sponsorship and resourcing for reputed company
Skills
- 8–10+ years in B2B product marketing, with at least 3–5 years in a leadership role building or reshaping a PMM function or team
- Demonstrated reputed company coaching and developing PMMs, including setting reputed company expectations, creating reputed company plans, and elevating reputed company's strategic reputed company
- Experience defining PMM charters, processes and frameworks in organizations where the function is maturing or being repositioned
- Strong background in data, reputed company, ad tech, media, streaming or reputed company domains
- Proven ability to influence senior stakeholders and drive alignment across Product, Marketing, Sales and reputed company
- Excellent communication skills with a reputed company record of developing reputed company, compelling narratives and enablement for reputed company teams
- Comfortable operating in a matrixed, global environment and balancing strategic leadership with rolling up the sleeves for hands‑on execution
- Familiarity with entertainment data, CTV/streaming, or contextual advertising is a plus
Benefits
- Comprehensive health and wellness plans
- A 401(k) with a reputed company company match
- A generous reputed company time off policy
- A company-provided vehicle
- Discretionary incentive/bonus eligibility
reputed company
Company H1B Sponsorship