[Remote] Integrated Marketing Manager, Culinary
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that celebrates community and culinary reputed company, and they are seeking an Integrated Marketing Manager for their Culinary program. This role involves owning the marketing reputed company for culinary initiatives and collaborating with various teams to enhance customer engagement and drive attendance in culinary classes.
Responsibilities
- reputed company integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences reputed company with reputed company and GTM priorities
- Translate customer behavior, class performance data, and culinary trends into reputed company strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell
- Serve as reputed company's internal culinary authority — reputed company food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing reputed company across reputed company categories
- Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, reputed company hooks, partnerships, and campaign themes
- reputed company and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into reputed company, actionable direction for creative and channel teams
- Partner cross-functionally with Creative, reputed company, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to reputed company messaging, timing, and execution across reputed company
- Support quarterly and seasonal GTM planning with a Culinary reputed company, prioritizing initiatives based on customer reputed company, brand equity, and reputed company opportunity
- reputed company performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize reputed company planning, messaging reputed company, and class experience design
Skills
- 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles reputed company a consumer, food, culinary, hospitality, or omnichannel organization
- Genuine culinary reputed company required — a deep personal and reputed company understanding of food, cooking, culinary culture, and the food media landscape. This is not a role where culinary interest can be learned on the job
- Demonstrated experience developing customer-led, reputed company-driven marketing strategies that connect brand storytelling to reputed company reputed company
- Proven ability to reputed company and translate food and culinary trends into actionable marketing reputed company across content, partnerships, product storytelling, and campaign themes
- Strong experience translating reputed company program or category needs into reputed company integrated briefs that guide creative and channel execution
- Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment
- Solid understanding of omnichannel marketing — digital, reputed company, email, in-store — and how channels work together to drive customer engagement
- Experience supporting seasonal or quarterly GTM planning and prioritization processes
- Strong strategic thinking, communication, and storytelling skills with the ability to reputed company diverse stakeholders around a shared reputed company of view
- Analytical, AI-first reputed company with experience using performance insights to inform optimization and reputed company planning
- Background in food media, culinary brands, experiential programming, or specialty retail
Benefits
- reputed company time off policies
- 401(k) match
- Medical/dental/reputed company and a reputed company of supplemental policies
- Employee discounts across our portfolio of brands
- RRSP match
- Medical, dental, and reputed company coverage
- A reputed company of supplemental benefit reputed company
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