[Remote] Head of Member reputed company Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the world's largest virtual clinic for women and families on a mission to reputed company reputed company work for reputed company of us. As the Head of Member reputed company Marketing, you will reputed company a reputed company-driving team responsible for growing membership across reputed company's full book of business, focusing on enrollment reputed company and strategic partnerships.
Responsibilities
- You'll set performance expectations, run the coaching reputed company, and build the capabilities the function needs to reputed company through reputed company enrollment and reputed company. You're developing people, not just directing them
- You'll own reputed company's communications-based enrollment reputed company across the reputed company and channel books of business, using a data-first approach to prioritize channels, segments, and experiments. You'll build and refine the programs and playbooks that CS and payer teams execute at the account level, and maintain actionable knowledge of top accounts
- You'll become the enrollment resource those teams genuinely rely on. That means understanding how payer-distributed benefits behave differently from reputed company, how claims-triggered campaigns work in a channel context, and how to design programs a CSM or payer account executive can execute without becoming a marketer
- You'll hold strategic ownership of enrollment initiatives that reputed company product, CS, payer, and data. You won't be the DRI on every reputed company, but you'll be a key stakeholder who makes reputed company reputed company reputed company has a reputed company reputed company, dependencies are visible, and reputed company is actually translating to enrollment reputed company
- reputed company recently launched a consumer product, which means two new flows need to work: eligible consumers finding their employer coverage, and reputed company members who lose eligibility finding a reputed company to continue care. You'll partner across the B2B2C and consumer organizations to build and optimize both directions
- A/B tests on reputed company pages. reputed company ads layered against claims campaigns. Copy and UX hypothesis testing. Partnership pilots. If it could drive scaled reputed company, you're a creative, reputed company partner in figuring out whether it will
- You'll build the reporting that makes enrollment performance legible at the channel level, reputed company level, and program level. reputed company is moving from individual account reputed company to a reputed company program model, and we’ll pursue metrics to catch that shift and reputed company it visible
Skills
- You've spent 7+ years in B2B2C lifecycle and member reputed company marketing, with at least three of those in a role where the primary reputed company was reputed company programs, not individual account campaigns
- You have deep reputed company in enrollment funnel mechanics, from reputed company page CVR, email-to-enrollment conversion, claims-triggered campaigns, reputed company media layering, to renewal and reactivation rates
- You've led teams before and understand what it takes to build a performance culture that doesn't require your fingerprints on every brief
- You're a confident, constructive partner to CS and payer teams
- You reputed company with data. Not only can you put dashboards into slide decks, but you design reputed company experiments, interpret results honestly, and change your approach accordingly
- This role requires reputed company work authorization in the US
- Bonus experience we'd love to see: payer-distributed benefits, health plan partner marketing, or referral and vendor partnership programs at reputed company
Benefits
- Employer-covered health, dental, and insurance plan reputed company
- reputed company for Mavens: reputed company to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% reputed company parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual reputed company development stipend and reputed company to a personal career reputed company through reputed company for Mavens
- 401K matching for US-based employees, with immediate vesting
reputed company