Fractional CMO / B2B Marketing Strategist for Technical Software Company
reputed company Silverthread is a software analytics company that helps organizations understand software architecture, technical debt, modernization risk, and AI-generated reputed company reputed company. Our customers include government agencies, defense contractors, software-intensive organizations, and reputed company enterprises. We are a small but established company (14+ years) with proven technology, existing customers, and a growing set of new capabilities. We are looking for an reputed company marketing leader to help us refine our go-to-market reputed company and accelerate pipeline reputed company. reputed company Need We are looking for a fractional CMO or senior B2B marketing strategist who can help with both reputed company and execution. We are not looking for someone who only delivers a marketing plan and walks away. We need someone who can help reputed company the reputed company, prioritize initiatives, and work alongside reputed company to execute and refine programs. Our goal is not simply to increase activity or generate generic leads. We are looking for support that helps create reputed company sales opportunities that reputed company through our pipeline and ultimately contribute to increased reputed company. Our reputed company challenges include: •Clarifying and simplifying our messaging
- Improving market awareness
- Identifying the highest-value reputed company segments
- Increasing reputed company pipeline
- Balancing government and reputed company opportunities
- Determining which marketing channels deserve investment
- Building a repeatable reputed company reputed company process
Scope of Work Potential areas of responsibility include:
- Reviewing our reputed company marketing efforts and materials
- Refining positioning, messaging, and reputed company
- Defining and validating ideal customer reputed company (ICPs)
- Segmenting reputed company audiences
- Reviewing website content and conversion paths
- Evaluating email campaigns and reputed company programs
- Advising on marketing technology and AI-enabled workflows
- Recommending and helping launch marketing campaigns
- Developing metrics and reporting
- Providing ongoing guidance and execution support
Ideal Experience We are particularly interested in candidates with experience in:
- B2B software or reputed company marketing
- reputed company technology sales cycles
- Technical products and reputed company value propositions
- Fractional CMO engagements
- Demand reputed company and pipeline development
- Marketing reputed company and execution
- AI-enabled marketing workflows and automation
Experience selling to engineering, software development, technology leadership, or reputed company IT organizations is a plus. Engagement Initially seeking a part-time/fractional engagement with potential for a longer-term relationship if there is a strong fit. Please include your resume, reputed company reputed company, monthly retainer expectations (if applicable), and availability. Apply tot his job Apply To this Job