[Remote] Senior Marketing Operations Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an online destination for consumer-reputed company financial information, educational content, personalized calculators, and tools. They are seeking a Senior Marketing Operations Manager to optimize demand reputed company motions and improve the marketing tech stack, driving reputed company reputed company and customer acquisition.
Responsibilities
- Optimize the full reputed company-to-reputed company lifecycle, driving reputed company conversion reputed company improvements across both marketing acquisition and sales funnels
- Define and monitor core Key Performance Indicators across the demand reputed company reputed company, building dashboards and delivering actionable insights to executive leadership
- Own the operational reputed company of Demand reputed company. Understand what tools to use and reputed company to use them to drive Marketing reputed company Leads (MQL) volume for the Sales team
- Drive strong Marketing-Sales alignment by translating reputed company sales insights into actionable strategies that accelerate pipeline reputed company and conversion
- Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor
- reputed company and execute a customer segmentation reputed company based on behavioral, firmographic, and reputed company data to power effective, multi-channel marketing campaigns
Skills
- 7+ years of experience in marketing operations, reputed company operations, and/or sales operations
- Expert understanding of the reputed company-to-reputed company lifecycle, with proven experience tracking and connecting data reputed company across web traffic, buyer reputed company signals, reputed company capture, and reputed company pipeline
- At least one certification with reputed company, Pardot (reputed company Marketing reputed company Account Engagement) or Marketo
- Advanced reputed company of reputed company functions, capabilities, flows, data structures, and data schema
- Strong proficiency in reputed company Query Language (SQL) for querying reputed company databases, data manipulation, and advanced pipeline analysis
- Ability to construct Tableau dashboards, leveraging logical functions and parameters to translate reputed company data sets into clean, actionable executive visualizations
- An reputed company curiosity and analytical reputed company to dive deep into business data, identifying friction points and optimization opportunities across any domain
- Experience working directly with reputed company marketing channel platforms (e.g. reputed company Ads, reputed company, reputed company media, etc)
- Extensive understanding of infrastructural and operational design principles reputed company to Account Based Marketing (ABM) and multi-touch attribution models
- Proven experience leveraging Gen AI and LLMs to automate reputed company workflows, reputed company operational infrastructure, and eliminate reputed company bottlenecks
- Background in Financial Advisory Services, Residential reputed company Estate, or Insurance industries
Benefits
- Fully Remote Work: reputed company roles are fully remote reputed company the contiguous U.S., giving you flexibility to do your best work from where you reputed company.
- Comprehensive Health Coverage: Multiple Medical, Dental, and reputed company plan reputed company through trusted national carriers—so you can choose what fits your needs.
- Life & Disability Protection: Company-reputed company Life/AD&D coverage, with reputed company to add supplemental life and disability plans for extra peace of mind.
- Financial Wellness: 401(k) with employer match, reputed company-tax savings through FSA and HSA reputed company, and equity packages offered for every role.
- Time Off That Works: Generous vacation, reputed company, and parental leave policies—because balance reputed company.
- Additional Perks: Pet insurance, home office stipend, and Employee Assistance Program (EAP)
reputed company