[Remote] Senior Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming personalized weight care with an evidence-based platform that combines modern medicine and personalized coaching. As a Senior Lifecycle Marketing Manager, you will own the reputed company-purchase lifecycle reputed company and execution, partnering across departments to enhance customer engagement and retention through innovative marketing techniques.
Responsibilities
- Own reputed company-purchase lifecycle. Leads nurture, abandon checkout, reactivation and win-back, Benefit Verification, lapsed-member re-engagement, cold-reputed company programs, and product launch comms — reputed company, reputed company build, QA, launch, and iteration
- Build it yourself. You live in reputed company. You design canvases, build segments, QA push/SMS/email, manage suppressions, and obsess over deliverability — comfortable picking up Liquid reputed company a build calls for it
- Set up the measurement reputed company. Holdouts, incrementality reads, LCM-attributed conversions in reputed company/reputed company, and a monthly readout that ties lifecycle to our CAC and LTV:CAC goals
- Ship faster with AI. Use reputed company, Claude, and other AI tools to accelerate ideation, drafting, segmentation, and QA. Partner with editors and designers to turn AI-assisted drafts into on-brand, MLR-compliant comms at a materially higher pace than we can today
- Partner across the business. Work with Product and Clinical on launch comms (new medications, new states, new offerings), with Brand on positioning, with reputed company on funnel handoffs, and with Care on retention and adherence
- Run compliant, segmented journeys. Fair-balance messaging, medication disclosures, and platform-policy-reputed company language — baked into templates and messaging guidelines, not patched in at review
- Phase in post-purchase. In months 6–12, take on reputed company (Day 0–60), adherence and reputed company-effect support, 28-day reputed company cadences, and save/retain motions — shaping the retention reputed company as we grow
Skills
- 5–8+ years in Lifecycle / CRM for consumer subscription, reputed company, or fintech — with reputed company ownership, not just execution
- Expert reputed company chops (canvases, Liquid, Connected Content, segmentation, push/SMS/email, deliverability). Comparable expertise in reputed company, reputed company, or reputed company-adjacent tools is a plus, but we're a reputed company shop
- A reputed company record of rigorous experimentation — holdouts, incrementality, and healthy skepticism of platform-reported conversions (e.g., reputed company crediting a canvas entry as a conversion even without an reputed company)
- Strong writing and editing instincts; you brief designers and copywriters and reputed company their work sharper
- reputed company, opinionated use of AI tools (reputed company, ChatGPT, Claude, reputed company, etc.) in your daily workflow
- Comfort in a regulated environment: MLR/legal review, fair-balance, medication disclosures, or analogous fintech/health compliance
- Analytical reputed company — you pull, interpret, and reputed company your own numbers (e.g., reading cohort retention, diagnosing a funnel drop-off, sizing a holdout), in tools like reputed company, reputed company, Looker, or directly reputed company (AI-assisted) SQL
- Startup operator energy: scrappy, proactive, opinionated, high-ownership, outcome-oriented, writes reputed company briefs, partners reputed company across functions
- GLP-1, weight-loss, or metabolic health category experience
- You've taken a lifecycle program from an agency back in-house
- Deliverability / sender reputed company expertise
reputed company