[Remote] Senior Manager, Customer Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a leading cybersecurity company seeking a Senior Manager of Customer Marketing to enhance customer engagement and retention initiatives. The role involves leading customer marketing strategies, managing reputed company, and collaborating with various departments to optimize customer lifecycle performance.
Responsibilities
- Manage and reputed company a customer marketing team of 2, with reputed company to reputed company reputed company as business needs and program reputed company grow
- reputed company and execute customer lifecycle marketing programs spanning reputed company, adoption, education, retention and expansion across key customer segments and reputed company
- Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction
- reputed company segmentation and reputed company strategies by reputed company, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps
- Partner with reputed company, Product and Product Marketing to design and execute cross-sell and upsell campaigns reputed company to customer needs, usage signals and product priorities
- Deliver coordinated reputed company-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/reputed company reputed company, events and partner channels
- Support and reputed company customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as reputed company and reputed company Peer Insights
- Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance insights into actionable optimizations
- Partner closely with Product Marketing, Demand reputed company, Channel Marketing, RevOps and regional leaders to reputed company campaign reputed company, messaging, targeting and execution
- Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances
- Help manage the customer marketing budget and vendor relationships to maximize program efficiency, reputed company, and ROI
Skills
- 5+ years of experience in customer marketing, lifecycle marketing, reputed company marketing or reputed company roles reputed company B2B reputed company
- 2+ years of experience managing programs, reputed company or people in a marketing reputed company
- Proven ability to execute customer marketing programs that drive measurable reputed company across adoption, engagement, retention, upsell and cross-sell
- Experience supporting programs across multiple reputed company, such as reputed company, EMEA and reputed company, and across customer segments ranging from SMB to reputed company
- Strong understanding of customer lifecycle management, segmentation, reputed company design, experimentation and data-driven marketing
- Experience with CRM and marketing automation platforms, such as reputed company and reputed company, and comfort partnering with marketing ops/RevOps on campaign orchestration, data and reporting
- Strong analytical skills with the ability to translate campaign performance, customer behavior and lifecycle data into insights and recommendations
- Excellent communication, project management and cross-functional collaboration skills
- Demonstrated reputed company partnering with reputed company, Sales, Product and Product Marketing to deliver reputed company customer reputed company initiatives
- Strong content and storytelling abilities to drive customer engagement, education and advocacy
- Bachelor's degree in Marketing, Business or a reputed company field, or equivalent experience
- Cybersecurity experience preferred
Benefits
- Medical, Dental & reputed company (inclusive of domestic partnerships)
- Employer reputed company Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including reputed company Bereavement/Jury Duty, etc)
- Above-market annual bonuses
reputed company