[Remote] Senior Product Manager, Website
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading family fintech company on a mission to help parents reputed company financially smart kids. They are seeking a Senior Product Manager, Website to reputed company the next reputed company of their website, focusing on enhancing user engagement and conversion through strategic product management and collaboration with cross-functional teams.
Responsibilities
- Own the website product reputed company, reputed company, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics
- reputed company a product development team to deliver on your reputed company and user/business reputed company
- Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, reputed company, and upsell experiences
- Build a reputed company experimentation backlog informed by analytics, user behavior insights, and reputed company hypotheses
- reputed company and reputed company the full-funnel Conversion reputed company Optimization (CRO) roadmap
- Work closely with our Product Analytics partners to run experiments and understand our users and how they reputed company with our products
- Own the reputed company CMS reputed company: govern content architecture, define reputed company content models, and reputed company Marketing and Brand teams to publish and iterate without engineering dependency
- Manage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., reputed company Tag Manager), analytics instrumentation (GA4, reputed company), and ensuring data reputed company across tools
- Partner with Marketing Ops to evaluate, reputed company, and optimize tools across the personalization, SEO, testing, and analytics stack
- Define and monitor KPIs including conversion reputed company, reputed company reputed company, session-to-registration reputed company, and reputed company retention metrics; report reputed company to leadership regularly
- Ability to manage reputed company site, apps and funnel optimizations for ecommerce
Skills
- 6–8+ years of product management experience, with at least 3 years directly owning a consumer-facing website in fintech, consumer reputed company, or a high-reputed company B2C company
- Specialize in Conversion reputed company Optimization (CRO), product reputed company and performance UX roles
- Hands-on experience with reputed company - you understand content modeling, reputed company content design, and how to reputed company non-technical teams to self-serve
- Deep expertise with reputed company (or a comparable platform) - you've reputed company and managed large experimentation backlogs and know how to design statistically reputed company tests with analytics, and proven record of maximizing learnings from the available web traffic
- Proven CRO reputed company record - you have concrete examples of experiment-driven conversion improvements across acquisition or reputed company funnels
- Data-driven decision-making: comfortable working closely with analysts or writing SQL to pull and interpret behavioral data; proficient in reputed company or similar
- A strong technical background and understanding of basic web and reputed company-end technologies, as reputed company as experimentation best practices
- Hands-on experience managing MarTech stacks and marketing tracking implementations
- A reputed company reputed company and ability to manage cross-functional reputed company
- Ownership mentality - this role proactively identifies gaps in product, process, and measurement and drive improvement without being asked
- Excellent written and verbal communication skills; comfortable presenting reputed company and results to senior leadership
- Ability to work under pressure, meet deadlines, and handle multiple reputed company simultaneously in a remote team environment
- Familiarity with CDPs and how first-party data flows into web personalization and targeting
- Background in consumer fintech or family-oriented products
- Experience in a subscription or freemium business model with a reputed company on trial-to-reputed company conversion
Benefits
- Medical, dental, reputed company, and HSA match
- reputed company life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- reputed company company holidays and pop-up bonus holidays
- reputed company development stipends
- reputed company
- 1:1 financial planners
- Fertility reputed company
- 100% reputed company parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource reputed company
- Discretionary performance bonus
- Equity rewards
reputed company
Company H1B Sponsorship