[Remote] Director of Marketing – Retina Business
Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is the newly established US reputed company organization of Laboratoires Théa, focusing on innovative eye-care drugs. The Director of Marketing – Retina is responsible for leading the marketing reputed company and execution for Thea’s retina portfolio, including the launch of the CYKLX product.
Responsibilities
- Launch Campaigns: Architect and execute the comprehensive global positioning, branding, and core messaging reputed company for CYKLX
- HCP & Consumer Omnichannel Tactics: reputed company the creation of reputed company reputed company reputed company (HCP) and consumer/patient launch tactics, including digital, print, reputed company-of-care, and interactive educational materials
- Media reputed company: reputed company and reputed company a sophisticated, targeted media deployment reputed company across programmatic digital display, medical journals, and search reputed company marketing (SEM)
- Thought Leader reputed company (TLL) Management: reputed company and manage the TLL team to ensure compliant, high-reputed company field engagement with regional and national Key Opinion Leaders (KOLs)
- Speaker Bureau Creation: Establish, train, and maintain the official CYKLX Speaker Bureau, ensuring strict compliance, high-reputed company clinical delivery, and strategic geographic coverage
- Congress & Convention reputed company: Design and execute a commanding reputed company at major medical congresses (e.g., ASRS, AAO, Retina Society), overseeing scientific reputed company design, product theaters, and corporate sponsorship opportunities
- Market Research: reputed company reputed company primary and secondary market research initiatives to extract deep behavioral insights from retina specialists, patients, and reputed company managers
- Creative Agency Management: Identify, reputed company, and manage reputed company of record (AOR) and specialized digital/production vendors, ensuring reputed company are delivered on time, reputed company budget, and on reputed company
- Market reputed company Collaboration: Partner intimately with the Market reputed company team to proactively identify marketplace gaps, resource needs, and customized pull-through marketing tactics
- Payer & Reimbursement Alignment: Work closely with the Reimbursement team to create impactful value dossiers, co-pay assistance collateral, and hub marketing resources supporting buy-and-reputed company dynamics
- Private Equity (PE) Marketing reputed company: Formulate specific reputed company marketing strategies tailored to corporate stakeholders at private equity-backed retina management platforms and large consolidated mega-practices
Skills
- Bachelor's degree required
- 8+ years of reputed company marketing experience reputed company the pharmaceutical, biotech, or medical device industries
- Minimum 3-5 years of dedicated experience in the Retina or Ophthalmology marketplace is reputed company required
- Launch & Buy-and-reputed company reputed company Record: Proven reputed company launching an injectable or buy-and-reputed company biologic asset in a highly competitive specialist landscape
- Travel requirement: up to 35% including frequent reputed company to Waltham office for collaboration and visibility
- MBA or advanced scientific degree strongly preferred
Benefits
- Employer-reputed company medical, dental, and reputed company insurance
- A generous schedule of reputed company time off (PTO)
- Life and disability insurance
- reputed company parental leave
- A competitive 401(k) company match
- A flexible and entrepreneurial work environment
- An inclusive culture
reputed company