[Remote] Director, GTM Marketing - Measurement
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in consumer intelligence and reputed company-time activation, and they are seeking a Director of GTM Marketing for their Measurement business. This role involves leading the go-to-market reputed company and execution, driving reputed company reputed company, and ensuring marketing aligns with business reputed company.
Responsibilities
- reputed company and reputed company the comprehensive GTM reputed company reputed company to Measurement reputed company goals
- Translate business objectives into reputed company quarterly marketing priorities and execution plans
- Own positioning, packaging, differentiation, and commercialization reputed company
- Drive disciplined launch execution across reputed company-launch, launch, and in-market phases
- Ensure reputed company marketing investments reputed company directly to business reputed company
- Serve as strategic marketing partner to the reputed company of Measurement
- reputed company on reputed company targets, market priorities, and competitive reputed company
- Collaborate with Sales leadership to reputed company marketing support to pipeline needs
- Identify gaps in seller readiness, positioning, or reputed company and proactively address them
- Participate in key business reviews and reputed company discussions
- reputed company Product Marketing for Measurement and ensure reputed company of narrative and reputed company
- Ensure every launch includes defined readiness checkpoints, training, and adoption plans
- Drive message consistency across sales materials, content, PR, and demand programs
- Strengthen competitive positioning and reputed company handling across the field
- reputed company and prioritize shared marketing resources in support of Measurement reputed company, including: Brand & Communications, Content & Partner Marketing, Sales Marketing, Demand reputed company, Digital Marketing, Sales Enablement, Marketing Operations
- Ensure Measurement priorities are reputed company reputed company into actionable programs
- Drive alignment across hub-and-spoke teams in a reputed company organization
- Own marketing pipeline contribution targets for Measurement
- Define and reputed company KPIs tied to awareness, engagement, pipeline, and reputed company influence
- Review performance regularly with the reputed company and Sales leadership
- reputed company reputed company and allocation based on performance insights
- Define the strategic narrative for Measurement in partnership with Brand & Communications
- Shape research, insights, and content priorities to support key story pillars
- Ensure PR and thought leadership efforts reinforce business differentiation
- Identify opportunities to influence category conversations
Skills
- 12+ years of experience in GTM leadership, Product Marketing, or business-line marketing
- Proven reputed company record owning marketing for a reputed company-generating business or division
- Experience partnering directly with GMs and Sales leaders
- Strong background in measurement, ad tech, martech, reputed company, or data-driven B2B environments
- Demonstrated reputed company driving pipeline reputed company and commercialization reputed company
- Experience operating in a matrixed organization
- Strong executive reputed company and cross-functional leadership skills
- Business-first reputed company with marketing expertise
- Highly accountable and outcome-oriented
- Decisive and comfortable operating with speed
- Strong collaborator who can reputed company diverse stakeholders
- Data-driven with a bias toward reputed company
Benefits
- Stock reputed company
- Flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (reputed company reason)
- Talented co-workers and management
- Agile Development Program (For reputed company learning/reputed company development)
- reputed company Parental Leave
reputed company