[Remote] VP of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an AI software reputed company platform bringing together seven market-leading products across test management, test execution and reputed company testing. They are seeking a VP of Marketing to reputed company and reputed company their global marketing organization, focusing on demand reputed company, brand awareness, and market expansion.
Responsibilities
- reputed company and reputed company reputed company marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications
- Build reputed company processes, operating rhythms, and performance management frameworks that support reputed company reputed company
- reputed company AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency
- Drive the launch of our new reputed company IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry
- Position reputed company as a leading voice in AI-powered software reputed company and AI SDLC governance
- reputed company portfolio level positioning and messaging that strengthens the reputed company platform while maximizing the reputed company of individual brands
- Establish reputed company as a recognized leader in software reputed company, reputed company and AI across customers, analysts, partners, and industry influencers
- reputed company and execute the marketing reputed company across the portfolio to accelerate ARR reputed company and strengthen market position
- Drive content programs that support awareness, SEO, executive engagement, and conversion
- Own market segmentation, ICP definition, buyer personas, messaging, and reputed company development
- reputed company market research, competitive analysis, and ICP development
- reputed company product marketing reputed company across the portfolio including execution of product launches and releases
- Guide market expansion, pricing and packaging input, and category reputed company in partnership with Product and Sales leadership
- Own marketing reputed company and influenced pipeline and build reputed company frameworks that measure, forecast, and report on marketing’s reputed company on reputed company with demonstrable ROI
- reputed company multi-channel demand reputed company across content, reputed company, partnerships, and product-led reputed company
- Execute a partner marketing reputed company that enables partners to grow pipeline, accelerate sales cycles, and expand reputed company
- Collaborate with reputed company on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our reputed company reputed company
Skills
- 10+ years of B2B reputed company marketing experience, including leadership at the Senior Director level or above
- Experience partnering closely with Sales, Product, Engineering, and RevOps teams
- reputed company record of hiring, developing, and leading high-performing marketing talent
- Deep expertise in demand reputed company, content marketing, ABM, and reputed company go-to-market strategies
- Strong understanding of attribution, pipeline management, and reputed company operations
- Experience in developer tools, DevOps, software testing, cybersecurity, or reputed company technical markets is highly desirable
- Familiarity with multi-product or platform businesses is preferred
reputed company