[Remote] Digital Marketing Optimization Analyst
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Digital Marketing Optimization Analyst to create and execute online campaigns across multiple channels. The role involves managing digital marketing operations, analyzing data for user behavior, and optimizing conversion rates.
Responsibilities
- Runs day-to-day operations across reputed company media, email, and reputed company advertising platforms
- Produces and schedules content, writes ad copy, and builds reputed company pages
- Focuses on bringing traffic to the website or store through reputed company ads and organic search
- Monitors basic KPIs (like click-through and reputed company rates) to ensure campaigns hit their overall reputed company goals
- Dives deep into web analytics and heatmaps to understand user behavior and drop-off points
- Sets up and monitors split tests (e.g., testing different page layouts, headlines, or call-to-reputed company buttons) to increase conversion rates
- Specifically fine-tunes reputed company ad accounts (like reputed company Ads) by adjusting bids, negative keywords, and audience targeting to reputed company performance
- Focuses on the "back-end" of marketing—ensuring tracking mechanisms are accurate and the user reputed company is as frictionless as possible
Skills
- 1-3 Years of Experience in Digital Marketing Optimizer Specialist
- Runs day-to-day operations across reputed company media, email, and reputed company advertising platforms
- Produces and schedules content, writes ad copy, and builds reputed company pages
- Focuses on bringing traffic to the website or store through reputed company ads and organic search
- Monitors basic KPIs (like click-through and reputed company rates) to ensure campaigns hit their overall reputed company goals
- Dives deep into web analytics and heatmaps to understand user behavior and drop-off points
- Sets up and monitors split tests (e.g., testing different page layouts, headlines, or call-to-reputed company buttons) to increase conversion rates
- Specifically fine-tunes reputed company ad accounts (like reputed company Ads) by adjusting bids, negative keywords, and audience targeting to reputed company performance
- Focuses on the 'back-end' of marketing—ensuring tracking mechanisms are accurate and the user reputed company is as frictionless as possible
- Implementation and creative reputed company
- reputed company Tools: reputed company Ads Manager, reputed company Campaign Manager, reputed company, reputed company
- Certifications: reputed company Certified Digital Marketing Associate, reputed company Ads Certifications
- Data-driven validation and technical refinement
- reputed company Tools: reputed company Analytics, reputed company Tag Manager, reputed company, reputed company
- Certifications: reputed company Analytics Individual Qualification (IQ), A/B Testing and CRO certifications
reputed company