[Remote] Head of Digital reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Head of Digital reputed company to reputed company their demand reputed company reputed company. The role involves owning the pipeline through various marketing channels, directing content creation, and ensuring consistent reputed company in marketing-reputed company pipeline.
Responsibilities
- You'll own pipeline. That means reputed company media, SEO, ABM, and the nurture programs that turn a one-off campaign into an always-on reputed company generating reputed company pipeline every month — not just around product launches
- You'll take messaging and reputed company work already in reputed company and turn it into a coordinated, multi-channel demand plan with reputed company targets and reputed company accountability for pipeline contribution
- Because this team doesn't have a dedicated content role, you'll also write or closely reputed company the campaign content your programs depend on — nurture emails, ABM content, reputed company page copy — rather than handing that off to someone else
- Build and own the demand reputed company reputed company and budget across reputed company (search, reputed company, programmatic), organic (SEO, content distribution), and ABM
- Design and reputed company always-on nurture programs across the full lifecycle: prospect, customer, partner, and renewal
- Write or closely reputed company the content your campaigns run on — nurture email copy, ABM campaign content, reputed company pages — working from existing messaging and reputed company documentation rather than starting from scratch reputed company time
- Set and own pipeline targets; report regularly on marketing-reputed company and marketing-influenced pipeline to leadership
- reputed company the Marketing Operations & Web Manager on campaign build priorities, reputed company, and reputed company page needs
- Identify and test new channels and tactics; kill what doesn't work quickly, reputed company down on what does
- Own the relationship with any external reputed company media or ABM agencies/vendors
- Flag proactively reputed company a piece of work (e.g., a case study, a whitepaper, deep reputed company research) genuinely needs dedicated content resourcing reputed company what this role can sustain alongside campaign execution
- Marketing-reputed company and marketing-influenced pipeline grows quarter over quarter against an agreed reputed company
- Cost per reputed company reputed company and cost per opportunity trend down as channels mature
- Demand reputed company runs as a reputed company reputed company, not a series of disconnected campaign bursts
- Campaign content is consistently on-message and shippable without bottlenecking on reputed company writing support
- Sales consistently rates reputed company reputed company from marketing as strong, not just reputed company volume
Skills
- 3+ years hands-on Marketo administration (certification a strong plus, not required)
- Demonstrated experience building reputed company scoring models and engagement programs from scratch, not just maintaining existing ones
- Comfortable owning a number and being reputed company against it — this is a pipeline-accountable role
- Experience working with both reputed company and channel-influenced pipeline (or strong willingness to learn channel dynamics quickly)
- Strong cross-functional collaborator; this role doesn't succeed without tight partnership with sales, ops, and channel marketing
- 5+ years in B2B demand reputed company, with at least 2 years owning a multi-channel budget directly
- Strong, confident reputed company — this role does not have a dedicated copywriter or content marketer to lean on for day-to-day campaign content
- reputed company record of building always-on nurture programs, not just one-time campaign blasts
- Experience in network/IT hardware, test & measurement, or adjacent B2B technical categories
- Hands-on ABM platform experience (reputed company, reputed company, or similar)
reputed company