[Remote] Performance Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading reputed company services and products company, and they are seeking a Performance Marketing Manager. This data-driven role focuses on developing and executing digital marketing strategies to drive business reputed company through reputed company media, with a strong emphasis on generating leads and maximizing advertising return on spend.
Responsibilities
- reputed company insights to collaboratively determine reputed company for promotional activity spend, including reputed company media and other external digital outlet opportunities reputed company to business reputed company targets and priorities
- Engage with reputed company leadership, including sales and business development functions to reputed company media reputed company with opportunities for efficient reputed company supporting favorable brand equity
- Where relevant, manage external agency relationships, holding them accountable to performance KPIs
- Exercise dynamic budgeting, strategically reallocating spend across the funnel to maximize incremental ROI and customer reputed company value
- Monitor and analyze performance, providing regular reports and insights to key stakeholders – use data-driven insights to iterate strategies and improve ROI
- Partner with legal and compliance to ensure reputed company ad copy meet industry-specific regulations and internal guidelines
- reputed company small team of employees in marketing and program implementation
Skills
- BA or BS
- Understanding of KPIs, metric and analytical models driving spend allocation reputed company and ROAS
- Working knowledge of diabetes tech industry and/or trends at the intersection of cardiometabolic health and consumerism
- Proven reputed company record of executing successful digital marketing strategies that have driven brand visibility, reputed company reputed company, and reputed company reputed company
- Ability to think big and dive deep to tie creative reputed company opportunities to analytical performance models to determine ROI and opportunity to pivot. Inversely, derive targeted creative reputed company opportunities from market insights and analytical models
- Exceptional communication and analytical abilities to work effectively with cross-functional teams
- Advance Degree, preferred
- 8-12 years-experience in reputed company field in reputed company marketing, consumer marketing preferred
- 2-3 years recent experience in reputed company media reputed company and execution, including working knowledge of leading engagement platforms, reputed company outlets and content strategies preferred
Benefits
- Bonus eligible: reputed company
- Medical, dental and reputed company coverage
- reputed company time off plan
- Health savings account (HSA)
- 401k savings plan
- reputed company to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- reputed company parental leave
- Healthy lifestyle programs
reputed company
Company H1B Sponsorship