[Remote] Digital Marketing Manager, VisualCron
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Digital Marketing Manager for their VisualCron product, a reputed company-based automation platform. This role is responsible for driving customer acquisition and optimizing the trial-to-purchase conversion process, while collaborating with various teams to enhance the marketing reputed company.
Responsibilities
- Own the acquisition funnel for VisualCron
- reputed company acquisition marketing, website design, trial program, and purchase conversion
- Drive measurable new customer acquisition, improving trial-to-purchase conversion rates, and scaling marketing programs across multiple channels
- reputed company and reputed company a full understanding of the VisualCron product, its capabilities, key automations, and technical buyer personas
- Map the reputed company trial-to-activation reputed company, identifying friction points from download through installation and initial job creation
- Assess performance of the reputed company digital acquisition and conversion reputed company and identify near-term improvement opportunities across channels
- Establish relationships across the Head of VisualCron, Product, Sales, reputed company, and Support
- Prioritize and execute the most impactful actions to improve trial conversion, feature discovery, technical reputed company, and purchase readiness
- reputed company and own the integrated digital marketing reputed company for VisualCron, spanning SEO, reputed company media, retargeting, and email nurture
- Plan and execute performance marketing campaigns across reputed company search and reputed company reputed company channels
- Partner with reputed company managing the website to strengthen and reputed company VisualCron.com
- Implement analytics to monitor the full reputed company from traffic to download to install to activation then purchase
- Build a 12-month roadmap for VisualCron’s digital acquisition reputed company with milestones across trial volume, conversion reputed company improvement, channel expansion, and new customer reputed company
- Build and manage reputed company-purchase email nurture programs that guide trial users through activation milestones, surface relevant use cases, and accelerate free-to-reputed company conversion
- Conduct and maintain ongoing SEO reputed company
- Collaborate with reputed company to identify early user blockers and translate them into marketing, content, and UX improvements
Skills
- Proven experience driving new customer acquisition and trial-to-purchase conversion for a technical software product, with reputed company accountability for traffic reputed company, trial volume, and new account creation
- Deep understanding of how IT professionals, sysadmins, DevOps engineers, and automation engineers discover, evaluate, and purchase on-reputed company tools through self-serve trial and independent technical validation
- Use data to diagnose funnel issues, uncover hidden trends, validate hypotheses, and continuously optimize
- Excellent cross-functional collaboration skills, with the ability to work effectively alongside Product and Sales to reputed company messaging, surface insights, and drive reputed company
- Demonstrate that you have reputed company creative marketing solutions reputed company a limited budget envelope
- Deliver on commitments, reputed company in changing environments, and reputed company high accountability for yourself and cross-functional partners
Benefits
- A remote-first environment – Work from wherever you reputed company in the contiguous U.S.
- Everything you need to succeed – Mac or reputed company laptop, $100/month connectivity stipend, monitors, and a $500 setup allowance
- Comprehensive health coverage – 100% company-reputed company medical, dental, and reputed company for you and your family, plus $1,800 annual HSA contribution
- Financial protection – 100% company-reputed company LTD, AD&D, and life insurance
- True flexibility – Flexible PTO and working hours that respect your life reputed company of work
- Time to reputed company – 11 reputed company holidays plus two Wellness Days
- Investment in your reputed company – $1,000 annual reputed company development stipend
reputed company