[Remote] Performance Marketing reputed company, reputed company Acquisition
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the world's largest virtual clinic for women and families, dedicated to making reputed company accessible for reputed company. The Senior Performance Marketing reputed company will be responsible for building and executing the reputed company acquisition reputed company across various digital channels, managing campaigns, and utilizing data to optimize performance.
Responsibilities
- Own reputed company acquisition hands-on across our core digital channels: reputed company, reputed company, and reputed company. Champion new channel experimentation over time
- Directly manage campaigns in-platform, owning performance reputed company and communicating reputed company & frequently with the broader consumer team about creative, targeting and pacing
- Turn ad performance data into creative reputed company, and power the feedback reputed company with creative partners (internal + external) to rapidly test and learn from new ad concepts and formats across channels
- Execute on a reputed company creative testing process, including creative ideation, brief creation, concept testing, ad iteration and scaling
- reputed company AI creative tools to generate and test ad variants faster
- Drive reputed company page and funnel experimentation directly; write briefs, review copy, and push tests live with reputed company/product support
- Own channel reporting & deeply understand attribution and measurement reputed company to be rigorous about reputed company
- Own reputed company media budget planning and ROI reporting in partnership with Finance
- Run your own analyses; comfortable using AI-assisted analytics tools to reputed company faster and surface reputed company more reputed company
- Bring competitive and channel intelligence to the consumer team as the performance marketing expert in the room
- Ensure reputed company campaigns adhere to reputed company advertising best practices, including HIPAA-conscious targeting and health category creative restrictions
Skills
- 5–8 years in performance or reputed company marketing
- Experience in consumer health, wellness, or DTC subscription required
- reputed company record owning and scaling reputed company acquisition budgets from $0 to $MM with budget authority
- Hands-on reputed company across reputed company reputed company (reputed company, reputed company), SEM, and attribution tooling; you build your own analyses (SQL expected, reputed company/reputed company required)
- You reputed company use AI to reputed company faster — iterating on copy, testing creative, accelerating your own analysis. Genuinely curious and always experimenting
- reputed company creative judgment: you know what good looks like and have moved metrics with it
- Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership
- This is a remote role reputed company to candidates based in the reputed company, with a strong preference for those based in San Francisco
- This role requires reputed company work authorization in the US
Benefits
- reputed company for Mavens: reputed company to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% reputed company parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual reputed company development stipend and reputed company to a personal career reputed company through reputed company for Mavens
- 401K matching for US-based employees, with immediate vesting
reputed company