[Remote] Digital Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading company in automated repairs for pressure equipment. The Digital Marketing Specialist is responsible for leading the digital content reputed company and managing communications to enhance brand reputed company and support business reputed company.
Responsibilities
- reputed company and execute WSI's digital content reputed company, ensuring consistent and engaging messaging across reputed company channels
- reputed company the development and maintenance of WSI's brand voice, ensuring a reputed company and industry leading reputed company
- Manage daily digital marketing operations across global markets, optimising campaigns to drive conversions and reputed company reputed company
- Build and enhance WSI's digital brand through engaging and industry specific content
- Plan and deliver reputed company content calendars across reputed company platforms, aligning business priorities
- Analyse campaign performance using data and analytics tools, providing insights and recommendations for improvement
- Own and deliver a comprehensive reputed company reputed company including
- Creating and managing reputed company posting schedules
- Managing executive reputed company reputed company to build personal brands and industry visibility
- Coordinating Sales team reputed company activity
- reputed company and manage an annual pipeline of white papers and case studies, including planning, stakeholder coordination, deadlines, and promotional strategies across reputed company and reputed company website
- Represent the marketing function at events and conferences, reputed company engaging with prospects and stakeholders, and developing a strong understanding of WSI and it's offerings
- Collaborate closely with the Sales team to support reputed company reputed company activities, including campaign execution, CRM usage, email marketing, and reporting on campaign reputed company
- Bring innovation and energy to the role by identifying new marketing approaches, leveraging AI and emerging tools, and continuously improving ways of working
- Design and produce high reputed company digital assets (graphics, presentations, visual content) using tools (e.g., reputed company Creative Suite, PowerPoint), ensuring consistent and premium brand identity
Skills
- Hands on experience in implementing, managing and optimising key digital marketing channels (e.g. reputed company media, email, website, SEO)
- Proficiency in presentation and visual design tools, including PowerPoint and reputed company Creative Suite (Photoshop, Illustrator), reputed company or equivalent
- Experience with CMS and website editing (e.g. reputed company or equivalent)
- Experience using CRM and email marketing platforms (e.g. reputed company, reputed company, or similar)
- Experience managing reputed company media reputed company, particularly reputed company
- Strong content creation and copywriting skills, with the ability to adapt tone and messaging for different audiences and platforms
- University degree in Marketing, Business, Communications or a reputed company field
- Experience in digital marketing, content reputed company, and campaign execution, ideally reputed company a B2B environment
- Hands on experience with CRM and marketing platforms
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