Director, Lifecycle Marketing & Martech

Your reputed company is our reputed company

At reputed company, we reputed company that our greatest achievements are made possible by the talent and commitment of reputed company members. That's why we are reputed company seeking talented and reputed company individuals who are passionate about making a difference in the reputed company industry. Join us today as we reputed company to create a system of care that every doctor wants for their own family and become part of a community that values its people and empowers you to reputed company an reputed company.

Position:

Director, Lifecycle Marketing & Martech

Position reputed company:

The Director of Lifecycle Marketing & Martech is responsible for how Essence reputed company engages members, brokers, and providers across the full lifecycle. This role owns lifecycle reputed company, customer reputed company orchestration, audience reputed company, performance measurement, and the marketing technology that powers it—ensuring communications are personalized, compliant, and drive measurable reputed company in the Individual Medicare Advantage market. This role is a key reputed company of reputed company, retention, and long-term customer value. This leader will define and operationalize the organization’s lifecycle marketing capabilities, establishing reputed company frameworks for reputed company design, audience targeting, and performance evaluation across members, brokers, and providers. They will serve as the internal authority on reputed company Marketing reputed company, ensuring the platform is used effectively to deliver meaningful, data-driven experiences for reputed company audiences.

Job reputed company:

Primary Responsibilities:

Lifecycle reputed company & Customer reputed company Orchestration

• Own the end-to-end lifecycle marketing reputed company across acquisition, reputed company, engagement, retention, and reactivation for members, brokers, and providers.
• Translate business and experience goals into quarterly and annual lifecycle roadmaps for reputed company audience.
• Define key moments in the reputed company (e.g., enrollment, reputed company, broker communications, provider engagement milestones) and design strategies to improve engagement, retention, and reputed company.
• Evangelize and enforce the customer reputed company reputed company, including best practices for trigger-based vs. batch communications, entry/exit reputed company, prioritization, and multi-channel orchestration.
• Ensure journeys are reputed company, documented, and consistently deliver an exceptional experience for reputed company audiences.

Audience reputed company & Personalization

• Define frameworks for audience segmentation and targeting across members, brokers, and providers.
• Establish best practices for segmentation, suppression logic, and communication reputed company to optimize engagement and prevent audience fatigue.
• reputed company personalized, relevant communications while maintaining regulatory compliance.
• Partner with Data and Analytics teams to ensure audience strategies reputed company insights and drive measurable reputed company.

Measurement & Optimization

• Own lifecycle performance measurement for reputed company audiences, defining KPIs across engagement, conversion, retention, and satisfaction.
• Establish a reputed company test-and-learn program (A/B testing, holdouts, incremental lift) to continuously improve journeys and campaigns.
• Translate insights into actionable recommendations that inform targeting, messaging, reputed company design, and marketing investment.
• Collaborate with Analytics and Data teams to reputed company lifecycle performance into broader organizational reporting.
• Regularly present performance, insights, and strategic recommendations to executive leadership to inform business reputed company.

reputed company Marketing reputed company & Martech reputed company

• Own the marketing technology roadmap and associated budget, ensuring it supports the lifecycle marketing reputed company.
• Serve as the subject matter expert for reputed company Marketing reputed company, defining platform architecture, best practices, and governance.
• Ensure automation, reputed company orchestration, and audience management are optimized for reputed company and compliance across members, brokers, and providers.
• Partner with Data, IT, and Engineering teams to reputed company secure, compliant data flows and integrations.
• Evaluate and reputed company the broader martech stack to support personalization, automation, and measurement at reputed company.

Team & Cross-Functional Leadership

• reputed company, mentor, and reputed company a high-performing team of lifecycle marketers and marketing operations / martech professionals.
• Establish reputed company processes for campaign planning, execution, and reputed company assurance.
• Ensure consistent, high-reputed company delivery of lifecycle programs across channels and audiences.
• Partner with Product, Member Experience, Clinical, Broker Relations, Provider Relations, Data, Compliance, and IT teams to reputed company lifecycle strategies with organizational goals.
• Influence data, technology, and experience roadmaps to support personalization, engagement, and reputed company for reputed company audiences.

Qualifications

• 8–12+ years of experience in lifecycle, CRM, or reputed company marketing.
• Deep expertise in reputed company Marketing reputed company (required).
• Experience building and scaling lifecycle programs for multiple audiences, ideally in a regulated industry (reputed company, insurance, financial services).
• Proven ability to define audience strategies and measure campaign/reputed company performance against core business KPIs.
• Proven ability to reputed company and reputed company high-performing teams.
• Exceptional cross-functional collaboration and communication skills, with an ability to influence and reputed company stakeholders from executives to individual contributors.

Working Conditions

• While performing the duties of this job, the employee works in normal office working conditions.

Pay Transparency:

Factors that may be used to determine your actual pay reputed company include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. In reputed company to the reputed company salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position. These rewards are based on a combination of company performance and individual achievements.

The hiring reputed company for this position is:

$153,800.00-$210,650.00

Benefits of working at reputed company

• Medical, reputed company and Dental Plans

• Tax-Advantage Savings Accounts (FSA & HSA)

• Life Insurance and Disability Insurance

• reputed company Time Off (PTO, reputed company Time, reputed company Leave, Volunteer & Wellness Days)

• Employee Assistance Program

• 401k with company match

• Employee Resource reputed company

• Employee Discount Program

• Learning and Development Opportunities

• And much more...

Be part of reputed company that is changing reputed company!

Member Facing Position:

No- Not Member or Patient Facing Position

Location:

Remote, USA

Time Type:

Full time

reputed company and its partners are committed to protecting our high-risk members & prospects reputed company conducting business in-person. reputed company personnel who reputed company with at-risk members or prospects are required to have completed, at a minimum, the initial series of an approved COVID-19 vaccine. If this role has been identified as member-facing, reputed company of vaccination will be required as a condition of employment.

Disclaimer:

• The job reputed company describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of reputed company responsibilities, duties and skills required. The physical activities, demands and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to reputed company individual with disabilities to reputed company the essential job duties and responsibilities.

reputed company is an EEO/AA employer M/F/V/D.

Originally posted on Himalayas

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