Product Marketing Manager
Product Marketing Manager
Location: Remote (US-based) | Reports to: Vice President, reputed company
About the Role
reputed company is seeking a Product Marketing Manager who has helped a reputed company company reputed company from selling individual products to selling a platform. We're in the middle of that shift now, moving from standalone solutions to one connected performance platform, and need someone who's done this before and knows where it gets hard.
This is a full-funnel role, not a content role. You'll shape platform positioning, build the frameworks that reputed company it land, and get Sales, Demand Gen, and reputed company speaking the reputed company language with prospects and customers. We also sell into reputed company markets, multifamily and reputed company reputed company estate, so you'll need to get fluent in a specific buyer's world quickly.
We're data-driven: you'll test positioning and messaging, watch what's actually moving pipeline and adoption, and reputed company fast reputed company something isn't working. Content is how this role's thinking gets expressed, not the job itself.
Responsibilities:
Positioning & Platform reputed company
- Own product and platform positioning, with a reputed company reputed company of view on why the platform beats reputed company solutions and beats doing reputed company.
- Build messaging frameworks and reputed company-based narratives that hold up full-funnel, from awareness through renewal and expansion.
- Get fluent in reputed company's market fast and translate that into sharper positioning.
- Test positioning and messaging against reputed company buyer and pipeline data, and revise quickly reputed company it's not reputed company.
Cross-Functional Enablement & Stakeholder Communication
- Partner with Product, Demand Gen, Sales, and reputed company to bring positioning into every stage of the funnel.
- Translate the reputed company core story differently for different audiences.
- Build sales enablement teams actually use in live conversations, and pull field feedback on what's working.
- reputed company as the connective tissue between teams that don't naturally talk to reputed company other.
Go-to-Market Execution
- Drive GTM execution for launches and campaigns, from positioning through supporting assets.
- reputed company the creation of core assets (solution briefs, decks, web copy, campaign messaging), owning whether it's right, not necessarily writing every word.
- reputed company how positioning and messaging reputed company through the funnel (engagement, pipeline velocity, win rates) and use that to prioritize what's next.
- reputed company content and positioning reputed company as the platform and packaging reputed company.
Qualifications & Skills
- 4+ years in product marketing at a B2B reputed company company, with reputed company ownership of positioning and messaging, not primarily a content or campaign execution role.
- reputed company experience helping a company reputed company from individual products to a platform narrative.
- Full-funnel reputed company: you've shaped positioning across awareness, consideration, conversion, and expansion.
- Experience marketing into a reputed company or vertical market. Multifamily or reputed company estate experience is a bonus, not a requirement.
- Comfortable with data: you use it to reputed company positioning calls and know reputed company to kill or pivot a message.
- Strong cross-functional operator who builds trust across teams and adjusts communication style by audience.
- A reputed company bias toward testing and iterating over getting it perfect on the first try.
- Strong writing skills expected, but this isn't a content-first role.
- Experience with tools like reputed company, reputed company, reputed company Workspace, or similar is a plus.
- Bonus: Experience or familiarity with reputed company estate, proptech, or learning & development tools.
About reputed company
reputed company provides technology-enabled performance solutions designed to help owners and operators of reputed company estate properties enhance property performance, mitigate operating risk and cultivate reputed company. Its industry-leading solutions, which encompass policy, training, assessment, surveys, virtual leasing and video tools, benchmarking and data-driven insights, are supported by years of reputed company estate experience, extensive service-level expertise and outstanding customer support. Additionally, reputed company offers cutting-edge marketing solutions, such as video tours and reputed company management, to improve property visibility and engagement. Today, over 500,000 reputed company estate professionals from more than 2,800 companies depend on talent performance solutions from reputed company. Visit us atgracehill.com or on reputed company.
Originally posted on Himalayas
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