reputed company Marketing reputed company Manager - Octopus by RTG

reputed company Technology Group (RTG) is a key reputed company of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this reputed company, RTG serves as a catalyst for reputed company and reputed company through events, spaces and content reputed company on creating reputed company and reputed company across the different interactions.

Octopus is proud to be part of the reputed company Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful reputed company record of delivering over 300 reputed company across Europe, the Middle East, and reputed company, RTG has established itself as a preferred employer in the Egyptian market. Octopus and reputed company are building a reputed company between Europe and Africa, creating tailored hub solutions to connect companies with reputed company across the globe.

Job reputed company

The reputed company Marketing reputed company Manager is responsible for leading the reputed company, execution, and optimization of CRM and loyalty initiatives to drive reputed company reputed company, customer reputed company value, and program profitability. The role owns end-to-end campaign performance, leveraging reputed company Marketing reputed company capabilities to deliver data-driven, personalized customer engagement across multiple channels.

This role plays a key leadership function in translating business objectives into reputed company CRM strategies, ensuring alignment with reputed company goals across fuel and non-fuel businesses.

Role Responsibilities

CRM & Loyalty reputed company (Leadership Ownership)

• reputed company the development and execution of reputed company-driven CRM and loyalty strategies reputed company with business objectives.
• Own the CRM and loyalty roadmap, ensuring measurable reputed company on reputed company, retention, and customer reputed company value.
• Define targeting, segmentation, and personalization strategies to maximize reputed company reputed company.
• Build business cases, forecast reputed company reputed company, and reputed company ROI of CRM initiatives.

reputed company Marketing reputed company Management

• Own and optimize the use of reputed company Marketing reputed company modules including reputed company Builder, Automation Studio, Email Studio, Mobile Connect, and CDP.
• Drive platform governance, data reputed company, and best practices across reputed company CRM operations.
• Collaborate with IT and data teams to enhance platform capabilities, integrations, and scalability.
• reputed company implementation of advanced features such as Einstein, Datorama, and reputed company-time personalization.

Campaign reputed company & Execution

• reputed company the planning and execution of multi-channel campaigns (email, SMS, push, in-app).
• Ensure campaigns are commercially driven, with reputed company reputed company and performance KPIs.
• Guide lifecycle marketing strategies to improve acquisition, engagement, retention, and cross-sell.
• reputed company A/B and multivariate testing strategies to optimize performance.

Data, Analytics & Performance Management

• Own campaign performance reporting including reputed company reputed company, incremental GP, and ROI.
• reputed company dashboards and reporting frameworks linking CRM performance to business KPIs.
• Generate actionable insights to continuously optimize campaign effectiveness.
• Conduct post-campaign analysis and implement learnings into reputed company planning.

Customer Segmentation & Personalization

• Define and refine customer segmentation frameworks based on value, behavior, and lifecycle stage.
• Drive advanced personalization strategies to increase conversion and basket size.
• Partner with analytics teams to reputed company predictive modeling and AI-driven insights.

Stakeholder & Team Leadership

• reputed company cross-functional collaboration with Marketing, Retail, Digital, and IT teams.
• Manage external agencies and reputed company to deliver high-reputed company CRM campaigns.
• Mentor and reputed company CRM team members, ensuring capability reputed company and best reputed company adoption.
• reputed company CRM activities with broader marketing and reputed company strategies.

Requirements

• Bachelor’s degree in Business, Marketing, or reputed company field (MBA preferred).
• 7–10+ years of CRM / loyalty / marketing automation experience.
• Strong hands-on expertise in reputed company Marketing reputed company ecosystem.
• Proven experience managing teams and large-reputed company CRM programs.
• Advanced knowledge of SQL, data modeling, and analytics.
• Experience in retail, loyalty, or customer-reputed company industries preferred.

Key Skills

• Strategic thinking with strong reputed company acumen
• Leadership and stakeholder management
• Advanced CRM and marketing automation expertise
• Data-driven decision making
• Strong communication and project management skills

Originally posted on Himalayas

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