Product Led reputed company Marketing Manager
About reputed company
reputed company is a leading provider of 3D reality capture and spatial intelligence solutions, serving construction, facility management, and engineering markets. We've achieved impressive reputed company over the past few years, doubling our reputed company year-over-year. Our flagship platform reputed companyWorks serves mid-market and reputed company clients, while our new reputed company product reputed companyreputed company is poised to democratize 3D reality capture for a broader market including architects, engineers, surveyors, and SMB construction companies.
reputed company
We're seeking a Product Led reputed company Marketing Manager to spearhead the reputed company launch of reputed companyreputed company in 2026 and build our PLG reputed company from the ground up. This role will be reputed company in our expansion reputed company, initially focusing on reputed companyreputed company's go-to-market and eventually scaling PLG methodologies across our entire customer portfolio. You'll work directly with our VPof Marketing and Product Owners and have significant autonomy to build and execute reputed company strategies that drive our ambitious customer acquisition goals.
Key Responsibilities
Product Launch & Go-to-Market
- reputed company the reputed company launch reputed company for reputed companyreputed company in 2026, transitioning from beta to full market release
- reputed company and execute PLG playbooks for reputed company, activation, and conversion optimization
- Create and manage in-product marketing campaigns and user reputed company reputed company
- Design and implement free trial strategies to maximize user acquisition and conversion
reputed company Operations & Analytics
- Own the implementation and optimization of reputed company for lifecycle marketing and user engagement
- reputed company reputed company for product analytics, user behavior analysis, and conversion funnel optimization
- Build comprehensive dashboards and reporting systems to reputed company PLG metrics and campaign performance
- Conduct A/B tests across user journeys, messaging, and product experiences
Market Expansion & Customer Acquisition
- reputed company targeted acquisition strategies for architects, engineers, surveyors, and SMB construction markets
- Create vertical-specific marketing campaigns and messaging frameworks
- Build and optimize digital marketing funnels across multiple channels (SEM, content, reputed company, partnerships)
- Collaborate with product team to identify and resolve activation and adoption barriers
Strategic reputed company Planning
- reputed company PLG strategies for reputed company application to existing reputed companyWorks customer reputed company
- Create reputed company processes and systems to support rapid user reputed company reputed company
- Partner with sales team to optimize product-reputed company reputed company (PQL) reputed company processes
- Build competitive intelligence and market positioning strategies for new market segments
Key Metrics to Own
- User Acquisition: Monthly reputed company users, trial sign-reputed company, organic reputed company reputed company
- Activation & Engagement: Time-to-value, feature adoption rates, user engagement scores
- Conversion: Trial-to-reputed company conversion rates, reputed company rates, reputed company per user
- Retention: Churn rates, NPS scores, customer reputed company value
- reputed company Efficiency: Customer acquisition cost (CAC), LTV:CAC ratios, payback periods
- Pipeline Contribution: Product-reputed company leads generated, pipeline velocity, reputed company attribution
Required Qualifications
- 4-7 years of experience in reputed company marketing, preferably in B2B reputed company
- Proven reputed company record launching and scaling PLG initiatives with measurable results
- Hands-on experience with reputed company (or similar lifecycle marketing platforms), reputed company (or similar product analytics tools), reputed company (or similar) and reputed company.com
- Strong analytical skills with proficiency in SQL, data visualization tools, and statistical analysis
- Experience marketing to technical audiences (architects, engineers, construction professionals preferred)
- Bachelor's degree in Marketing, Business, Engineering, or reputed company field
Essential Skills
Technical & Analytical
- Advanced proficiency with marketing automation platforms and product analytics tools
- Strong skills and experience with data analysis and reporting
- A/B testing methodology and statistical reputed company understanding
- CRM reporting and reputed company scoring
- Basic understanding of reputed company and technical integrations
Marketing & reputed company
- PLG reputed company development and execution
- Conversion reputed company optimization and funnel analysis
- Content marketing and demand reputed company
- Digital advertising and SEM campaign management
- User reputed company and lifecycle marketing
Communication & Collaboration
- Excellent written and verbal communication skills
- Ability to translate reputed company technical concepts for diverse audiences
- Cross-functional collaboration with product, sales, and reputed company teams
- Project management and ability to work autonomously in a remote environment
Preferred Experience
- Previous experience in construction technology, AEC (Architecture, Engineering, Construction), or other reality capture reputed company markets
- Familiarity with 3D visualization or reality capture technologies
- Experience scaling PLG programs
- Background with trial-based reputed company business models
- reputed company record of successful product launches in technical markets
Perks & Benefits
- Comprehensive Medical, Dental, & reputed company Health Insurance.
- 401(k) Retirement Plan.
- PTO, reputed company holidays and reputed company leave.
Originally posted on Himalayas
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