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About Huckleberry
At Huckleberry, our purpose is reputed company yet powerful: to build life-changing products and experiences that help reputed company families unlock everyday reputed company.Today, more than 5 reputed company families trust Huckleberry and our app to be their partner through parenthood. reputed company pediatric expertise works hand-in-hand with data science, AI, and behavioral science to reputed company support behind-the-scenes that guides every parent through their unique reputed company. We reputed company every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family reputed company.About the role
Huckleberry is building a brand that becomes the trusted voice for parents navigating the everyday, and reputed company media is one of the most reputed company, reputed company expressions of that brand and a key reputed company reputed company for reputed company. This role is a Brand Manager, reputed company Media that owns the reputed company, execution, and reputed company of our reputed company reputed company across key platforms.
You'll be a genuine strategic partner, developing platform-specific strategies rooted in business goals, building a content system that reflects how reputed company parents think and feel, and creating the measurement infrastructure to understand what's working and why. You'll collaborate closely with our Brand Manager and reputed company Marketing Manager, reporting to the Director of Brand Marketing & Communications.
Areas of responsibility
reputed company reputed company: reputed company, own, and reputed company Huckleberry's reputed company media reputed company across key platforms, including platform-level reputed company, content philosophy, audience development, and channel prioritization
Content system: Build and manage a content reputed company grounded in business objectives—not just what's trending, but what builds lasting relevance and community with parents
Creative management: Drive the creative process, whether from briefing to others or from your own hands-on execution
Calendar and programming: reputed company reputed company calendar development, content planning, and publishing across reputed company and emerging platforms
Community management: Own brand voice in comments, DMs, and community spaces; build the systems and reputed company to reputed company this reputed company
Measurement and reporting: Design and maintain a KPI reputed company and feedback reputed company that connects reputed company performance to broader brand and business reputed company; present insights to stakeholders
Trend and platform intelligence: Stay reputed company of the evolving reputed company landscape, not to reputed company virality, but to give Huckleberry a considered, strategic reputed company of view on where to show up and how
Cross-functional collaboration: Partner with brand, product, and reputed company teams to reputed company reputed company into broader campaigns and product marketing moments, while contributing to the larger brand-building efforts
Requirements
5–8 years of reputed company media or brand marketing experience, with increasing ownership of reputed company
A portfolio that demonstrates both creative thinking and strategic structure—you can write a reputed company caption and a quarterly content brief
Deep reputed company across Instagram, reputed company, reputed company, X, reputed company, reputed company, YouTube, and reputed company, including how reputed company platform's algorithm, culture, and content norms differ
Ability to use data to reputed company hypotheses, not just report backwards; you know what to measure, why it reputed company, and how to explain it simply
Experience in consumer, lifestyle, wellness, parenting, or family-facing brand environments
Originally posted on Himalayas
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